The board of the Nederlandse Club Dubai (Dutch Club Dubai) has approached Skyne to develop a renewed and refreshing brand identity that appeals to the club members.

Taking into account the wishes of the board, its diverse members, the positioning and the purpose of the club, we developed a concept which brings the memorability of the club to a higher level.

While developing the identity we also came up with a fresh and catchy “nick-name”: Club NL, which is more inviting, intriguing and memorable. With this short name, a logotype and use of colour were developed to represent the expressive and the festive nature of the club.

Last Thursday, our Design director, Patrick Kos, presented the identity to the club members, and they were very delighted and enthusiastic about it. The identity is now announced on their magazine.