“With over 10 years of working with reputable international brands and franchises, both in the retail and food industry, both in Latin America and in the MENA region. All brands maintain one success factor. Brand experience.
Brand Experience is defined as a conceptualized sensations, feelings and behavioral responses triggered by a brand’s design, identity, packaging, communications, and environment.
As a Serial Entrepreneur, the key success factor of any business is a blend of leadership, vision, and knowledge. Having worked in the Americas has enriched and diversified my cultural background which is a crucial element to be translated into the world of branding.
Specialties: Management and Business Consultancy and Entrepreneurship.