Project Description

Abu Dhabi Terminals Visitor Center:
a state-of-the-art port experience

Skyne was asked by Abu Dhabi Terminals to look for new ways to tell the story of Khalifa Port Container Terminal to connect with its audiences.
‘Continuity and Transformation’ is the guiding principle that steers all design and branding tools.
Skyne dived into Abu Dhabi Terminal’s world of container terminals to find a unique proposition which is relevant to Abu Dhabi Terminal’s target audiences.‘Continuity and Transformation’ is the guiding principle that steers all design and branding tools. Continuity lies in Abu Dhabi’s rich history of sea trade and the important position of Abu Dhabi Terminals in the development of regional trade. Transformation is the constant development of making sea trade more efficient by innovations.
Result
The visitor center has been officially opened on September 1st 2013. The visitor center is used as an introduction to Khalifa Port Container Terminal for clients, governments and Emirati students. It provides (real-time) insights in the container terminal in an exciting and engaging way.

Insights and opportunities: Brand assessment, Target audience research, Market scan, Brand opportunities   /  Strategy and story: Central message, Brand story, Exhibit script, Copywriting, Guiding principle   /  Concept and design: Brand experience design, Graphic design, Signage & Wayfinding, Interactive design, Communication tools design   /  Implementation and activation: Project management, Development and installation, Launch event