Project Description

Keller Kitchens:
A radical approach in selling kitchen concepts

Unaware of the challenges of the market nor the competition they were facing, Keller acquired Skyne’s expertise in the MENA market for a clear strategic focus, tailored to the region.
Skyne is closely involved in translating and implementing the newly developed mantra ‘Designed to live’ into every aspect of the business.
With the ambition to expand DKG’s business in the MENA region and India, a pro-active rather than a reactive approach was required. Skyne developed a clear strategic focus, tailored to the region and translated the Keller’s 80 years of solid experience, their honest way of doing business and their very affordable, yet beautifully designed high quality product offering into a brand with a personal touch.
Result
As a true partner, Skyne is closely involved in translating and implementing the newly developed mantra ‘Designed to live’ into every aspect of the business, from the necessary communication and sales materials, to the design, development and build of the distinctive showroom for Keller Kitchens in the heart of Dubai (United Arab Emirates) at the Dubai Design District. The showroom breathes a warm and inviting atmosphere, while creatively showcasing all smart storage solutions, sustainable materials, color system and all other benefits that set Keller Kitchens apart from its competitors.

Insights and opportunities: Brand assessment, Target audience research, Market scan / Strategy and story: Brand strategy, Brand positioning, Brand story, Elevator pitch, Guiding principle / Concept and design: Brand identity design, Collateral design, Communication tools design, Interior design / Implementation and activation: Project management, Showroom fit-out

“Skyne is a partner who really understands our business and is continuously challenging us to stay innovative and distinctive.”

Ron van den Berg
– Manager Director Bruynzeel Keukens & DKG International