Project Description

Mleiha Archeological Center:
an irresistible tourist destination

Shurooq approached Skyne to develop a brand strategy and identity to attract tourists to Mleiha archeological site.
Mleiha has been announced one of the most important tourist and archaeological projects in the UAE.
Skyne developed a strategy and proposition, that would help Shurooq to connect all different archeological sites, an ecological park, the visitors centre and the local hospitality under the umbrella of one brand. According to the proposition, the visual identity was developed.
Result
On 28th of January 2016 his Highness Sheikh Dr Sultan bin Mohammad Al Qasimi, Ruler of Sharjah, has revealed the new Mleiha Archaeological Center. Mleiha has been announced one of the most important tourist and archaeological projects in the UAE, and the largest of its kind. The number of visitors to Mleiha Archeological centre and the archeological sites is now steadily increasing.

Insights and opportunities: Brand assessment, Target audience research, Customer journey mapping, Stakeholder research, Market scan, Brand opportunities / Strategy and story: Brand strategy, Brand positioning, Central message, Brand story, Guiding principle / Concept and design: Brand identity design, Collateral design, Communication tools design, Signage & Wayfinding, Website design, Brand identity guidelines / Implementation and activation: Project management, Collateral and signage production, Website development