Project Description

Jumeirah Emirates Towers: a new name and identity to attract foodies
Skyne was asked to come up with a new name and identity for a new restaurant to be opened in the Jumeirah Emirates Tower hotel. The restaurant concept serves a wide variety of international cuisine from all over the globe.
Connecting different parts of the world through patterns
Skyne created a name with global appeal and an identity that connects different parts of the world through patterns found in architecture, fashion, art and design that are typical for each culture.

Result
The different patterns from the different cultures were combined to create a symbolic world and an icon that binds all flavors together, which resulted in a unique and strong identity with a wide variety of details that are applied throughout the entire restaurant. Skyne developed not only the name and identity, but also a set of collaterals, advertising, radio commercial and video.

Insights and opportunities: Market scan, Target audience research / Strategy and story: Brand strategy, Brand story, Naming / Concept and design: Brand identity design, Interior branding, Signage & Wayfinding, Communication tools design, Campaign development / Implementation and activation: Project management