Project Description

Total Solutions:
a new brand strategy and identity

Because of Total Solutions Middle East’s rapid growth, its product and service portfolio had become very complicated. Skyne was asked to help untangle their offering and to develop a clear positioning.
Multiple co-creation sessions and workshops served as the foundation for a strategic shift from a product/service approach to an approach based on market segments.
This project has been executed in close cooperation with the client. Multiple co-creation sessions and workshops served as the foundation for a strategic shift from a product/service approach to an approach based on market segments. In line with the company’s character, brand strategy Skyne developed a matching and refreshing brand identity that clearly makes the company stand out in the market it serves.
Result
Total Solutions Middle East (TSME) has implemented the new brand in all aspects of the organization. After the brand strategy and corporate identity, Skyne has developed a digital strategy and social media guidelines to give direction to the company’s online performance.

Insights and opportunities: Brand assessment, Target audience research, Market scan, Brand opportunities   /  Strategy and story: Brand strategy, Digital Strategy, Brand story  /  Concept and design: Brand identity design, Brand identity guidelines, Collateral design, Communication tools design  /  Implementation and activation: Project management

“Skyne has done a superb job, and till today we carry the new brand and identity with pride and passion.”

As our company was growing and expanding, our service offerings allowed us to enter into various different industry sectors, which slowly but unavoidably led to a mismatch between our corporate identity and the services we offered in these new markets. We turned to Dennis de Rond and his team at Skyne to assist us and gave them a blank piece of paper, in order for them to start from scratch. That turned out to be a major success as their team developed a new identity that captured the very heart of our company: to deliver business support solutions ranging from complex compliance and risk management solutions to straight forward payroll administration. Developing a new identity is more than just designing a new logo: it’s the spirit from within and the thought rationale that are the main driving factors of it. Logo, colors, digital marketing strategy and communication designs are just functions of the philosophy behind it.

Jurry de Vries
– Managing Partner Total Solutions Middle East