Project Description

Wellnovation:
Launching a healthcare incubator in Saudi Arabia

Skyne was requested to create a differentiating brand strategy and identity to stand out in a market with healthcare system and where raising awareness on health issues can be very sensitive.
The brand identity visually translates the image of Wellnovation as a connector and convener in the GCC Healthcare market.

After thorough assessment of the market trends, both locally and globally, reviewing best practices, analyzing the target audience and multiple co-creation sessions with the client, a compelling brand strategy was developed. This included Wellnovation’s value proposition, positioning in the market, brand story and elevator pitch.

Central to the strategy was to capture Wellnovation’s diverse service portfolio (of new business incubation, GCC healthcare systems, technology assessment, health economics, market entry strategy) into a strong and focused message, clearly identify what sets them apart in the market.

From there the brand identity was developed, capturing the ambitious mindset, the powerful reputation and the invaluable network in the region into a brand identity that visually translates the image of Wellnovation as a connector and convener in the GCC Healthcare market.

Result
A very satisfied client, that happily awarded Skyne with a next assignment: developing a Wellnovation sub-brand for a soon to open clinic on preventative healthcare in Saudi Arabia.

Insights and opportunities: Brand assessment, Target audience research, Market scan, Brand opportunities   /  Strategy and story: Brand strategy, Brand positioning, Brand story   /  Concept and design: Brand identity design, Brand identity guidelines, Collateral design   /  Implementation and activation: Project management