Skyne developed an idea of a “traveling campaign house”: the Ziggo Home. The project focused on Ziggo’s strengths: content, education and service. The exterior of the Ziggo Home was made in a high-resolution interactive LED facade that communicates Ziggo products, benefits and partner content. Apart from developing the concept and design for the Ziggo Home, Skyne also managed the digital content and since the start of the campaign we have been responsible for the on-going activation process.
Insights and opportunities: Market scan, Target audience research, Brand opportunities / Strategy and story: Brand story / Concept and design: Concept development, Interior and exterior design / Implementation and activation: Project management, Managing digital content, Activation campaign