Project Description

Ziggo Home:
A traveling house of interactive content
Ziggo approached Skyne to come up with a way to deal with the competition by creating an engaging campaign to win over more clients.
Ziggo Home was made in a high-resolution interactive LED facade that communicates Ziggo products, benefits and partner content.
Skyne developed an idea of a “traveling campaign house”: the Ziggo Home. The project focused on Ziggo’s strengths: content, education and service. The exterior of the Ziggo Home was made in a high-resolution interactive LED facade that communicates Ziggo products, benefits and partner content. Apart from developing the concept and design for the Ziggo Home, Skyne also managed the digital content and since the start of the campaign we have been responsible for the on-going activation process.
Result
Ziggo Home was created as a new way to connect with the audiences. The house is an appealing way to share content with the public. Skyne came up with an idea to stream content from the outside of the house to get the interest of people and attract them to come into the house.

Insights and opportunities: Market scan, Target audience research, Brand opportunities   /  Strategy and story: Brand story   /  Concept and design: Concept development, Interior and exterior design   /  Implementation and activation: Project management, Managing digital content, Activation campaign