As part of the ongoing relationship between Skyne and Shurooq, last Thursday Dennis de Rond presented a Masterclass in Branding and Design for the management team at Shurooq. Discussing the current state of branding and design and its relation to businesses, Dennis highlighted the importance of design, identity and strategy in shaping the present and the future of brands.

As he said, “change is the only constant thing”. Change can not be avoided, but rather it is a process that brands evolve into.

Skyne is very delighted to inspire the team at Shurooq.