How the Digital Customer Journey is changing your business

By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…

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Branding Insights: Brand positioning for solid competitive advantage

By Dennis de Rond, Founder / CEO of Skyne  |  3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…

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How to generate many good ideas in 15 minutes

Our clients often ask us to come up with engaging ideas that help them innovate and stand out from the competition. One of our methods to come up with relevant concepts is brainstorming. We unite people with different skills and mindsets, we do proper research before the session, and we frequently bring in our clients.…

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Branding advice every FinTech company should know

With the internet and mobile internet revolution, the sheer level of innovation and technology is transforming the way we live. It is a time where efficiency and creativity in terms of strategy and design are required to thrive; a really exciting time for us, Skyne, to be part of. FinTech We see great momentum in…

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The value of Cultural Intelligence (CQ)

Lately, we have been reading a lot about Cultural Intelligence (CQ). The term itself isn’t new, but it has been making headlines over the past months. So, we were wondering why CQ has become a buzzword, which elements are at the heart of this ‘new’ form of intelligence, and how it helps you move forward.…

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Future perspectives: the non-branded branding paradox

In order to stay up to date and get you inspired by what might be, we at Skyne share our future perspectives and signals of change on a monthly basis.  A blog written by Ingeborg Bruinewoud, Trend Strategist at Skyne. Let’s start with a region-appropriate comparison; ever heard of the concept of a ‘fata morgana’?…

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What to expect in 2018

As the end of 2017 comes near, it’s time to start preparing for the year ahead. Although we don’t believe the future works to the calendar year, we still would like to take this opportunity to share four key trends of which we believe will have its influence as of now. The year of the…

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