Blog
Virtual and augmented reality: the future of marketing & sales?
Article by Skyne, information provided by Freek Teunen, Business Developer at VR Owl | 3-5 minute read We, at Skyne, have created unique customer journeys and touch-points by developing brand experiences that truly stand out, making every interaction with the brand noteworthy. Although, while creating stand out experience design for our partners, we noticed an…
Read MoreFrom 1980’s London & Paris to present-day Kolkata: A typographic journey
Read our design director, Paul Docherty, as he takes you through his journey with typography across the world. I left home in Glasgow at 17 years old and enrolled at Grays School of Art in Aberdeen in 1978. It was the days of Punk Rock, so everything was exciting, and rules were for breaking. Keen…
Read MoreHow the Digital Customer Journey is changing your business
By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…
Read MoreSkyne Branding Insights: Good news! Design thinking might become your next best growth driver
By Dennis de Rond, Founder / CEO of Skyne | 3-5 minute read Design thinking. Can we still call it a buzzword? Probably not, many leading companies like Apple, Airbnb and Google successfully adopted the design thinking approach a while ago. Leading universities like Stanford and MIT teach master classes about this concept, including the…
Read MoreBranding Insights: Brand positioning for solid competitive advantage
By Dennis de Rond, Founder / CEO of Skyne | 3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…
Read MoreBranding Insights: Artificial Intelligence and branding – How to increase brand value with Artificial Intelligence
By Dennis de Rond, Founder / CEO of Skyne | 2-3 minute read The success of Artificial Intelligence (AI) is evident. Although the commercial implementation might still be in its infancy, AI technologies hold many success stories already. AI technologies are expected to add US$15 trillion to the global economy by 2030, according to Oxford…
Read MoreHow to generate many good ideas in 15 minutes
Our clients often ask us to come up with engaging ideas that help them innovate and stand out from the competition. One of our methods to come up with relevant concepts is brainstorming. We unite people with different skills and mindsets, we do proper research before the session, and we frequently bring in our clients.…
Read MoreBranding advice every FinTech company should know
With the internet and mobile internet revolution, the sheer level of innovation and technology is transforming the way we live. It is a time where efficiency and creativity in terms of strategy and design are required to thrive; a really exciting time for us, Skyne, to be part of. FinTech We see great momentum in…
Read MoreThe value of Cultural Intelligence (CQ)
Lately, we have been reading a lot about Cultural Intelligence (CQ). The term itself isn’t new, but it has been making headlines over the past months. So, we were wondering why CQ has become a buzzword, which elements are at the heart of this ‘new’ form of intelligence, and how it helps you move forward.…
Read MoreFuture perspectives: the non-branded branding paradox
In order to stay up to date and get you inspired by what might be, we at Skyne share our future perspectives and signals of change on a monthly basis. A blog written by Ingeborg Bruinewoud, Trend Strategist at Skyne. Let’s start with a region-appropriate comparison; ever heard of the concept of a ‘fata morgana’?…
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