Blog
5 successful ways groceries have innovated worldwide
Blog by Lubna Farooqui, Brand Strategist at Skyne As a strategic branding and design agency, Skyne has had a frequent and comprehensive relationship with the grocery industry for many years, specifically in the Middle East and Europe. A number of our clients here occupy shelf spaces in these very grocery stores, requiring us to be…
Read MoreA dive into Skyne’s creative process: sourcing inspiration
Diwani is a calligraphic genre of Arabic script, it was developed in the early 17th century and gained its momentum under Suleyman I the Magnificent. The Diwani script was one of the secrets of the sultan’s palace – only its masters and a few bright students knew its rules. This calligraphic style conveys beauty and…
Read MoreTaking that dynamic leap into a new world: A blog story by our CEO Siegrid Althuizen
Seven years ago I met my husband Dennis during a Trade Mission from the Province of North Brabant to Istanbul. The Province asked me if I wanted to participate in encouraging Turkish entrepreneurs to do business in Brabant. Dennis played a part in this as his agency designed the Dutch stamps that year which were…
Read MoreVirtual and augmented reality: the future of marketing & sales?
Article by Skyne, information provided by Freek Teunen, Business Developer at VR Owl | 3-5 minute read We, at Skyne, have created unique customer journeys and touch-points by developing brand experiences that truly stand out, making every interaction with the brand noteworthy. Although, while creating stand out experience design for our partners, we noticed an…
Read MoreFrom 1980’s London & Paris to present-day Kolkata: A typographic journey
Read our design director, Paul Docherty, as he takes you through his journey with typography across the world. I left home in Glasgow at 17 years old and enrolled at Grays School of Art in Aberdeen in 1978. It was the days of Punk Rock, so everything was exciting, and rules were for breaking. Keen…
Read MoreHow the Digital Customer Journey is changing your business
By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…
Read MoreSkyne Branding Insights: Good news! Design thinking might become your next best growth driver
By Dennis de Rond, Founder / CEO of Skyne | 3-5 minute read Design thinking. Can we still call it a buzzword? Probably not, many leading companies like Apple, Airbnb and Google successfully adopted the design thinking approach a while ago. Leading universities like Stanford and MIT teach master classes about this concept, including the…
Read MoreBranding Insights: Brand positioning for solid competitive advantage
By Dennis de Rond, Founder / CEO of Skyne | 3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…
Read MoreBranding Insights: Artificial Intelligence and branding – How to increase brand value with Artificial Intelligence
By Dennis de Rond, Founder / CEO of Skyne | 2-3 minute read The success of Artificial Intelligence (AI) is evident. Although the commercial implementation might still be in its infancy, AI technologies hold many success stories already. AI technologies are expected to add US$15 trillion to the global economy by 2030, according to Oxford…
Read MoreHow to generate many good ideas in 15 minutes
Our clients often ask us to come up with engaging ideas that help them innovate and stand out from the competition. One of our methods to come up with relevant concepts is brainstorming. We unite people with different skills and mindsets, we do proper research before the session, and we frequently bring in our clients.…
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