Hinu Bay: An Award Winning Destination in the Heart of Oman

Hinu is an unspoiled destination in the south of Oman in the ‘green’ Dhofar region. The Government of Oman issued a strategic mandate to increase the number of visitors to the country, from 3.3m in 2017 to 11.7m by 2040. They are doing this through an approximate investment of 
20bn OMR. Hinu was identified as…

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Rebranding sustainability with OneHive

A global vision for a UAE honey brand OneHive is a local award winning honey brand originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi. His commitment to sustainability of the honey bee has been a driving force in the rebranding of this unique honey brand.…

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Virtual and augmented reality: the future of marketing & sales?

virtual and augmented reality

Article by Skyne, information provided by Freek Teunen, Business Developer at VR Owl | 3-5 minute read We, at Skyne, have created unique customer journeys and touch-points by developing brand experiences that truly stand out, making every interaction with the brand noteworthy.  Although, while creating stand out experience design for our partners, we noticed an…

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ZY Association, Fostering a culture of Saudi elegance

zy header

“ZY” may seem like distinct individual letters, but when pronounced as “zai” have a whole world of meaning in Arabic. In the Arabic language, ZY has connotations related  to “outfit” “costume” “fashion” and “style.” This unique naming is perfectly fitting for ZY, as the fashion, jewelry and beauty association and the fourth initiative in Mukatafa’s…

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Launching a new look with original flavours; Jomara Date Syrup

jomara on pancake

After successfully launching the new Date Pouch in the UAE market, Bateel’s Jomara, in collaboration with Skyne, launched a new packaging design for their Date Syrup (Dhibs). They released 3 new flavours; Vanilla, Passion Fruit, and Cardamom. Apart from local Emiratis and Arabs, not many know of Dhibs or how it is used. This presented…

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Digital Marketing in rapidly changing times: 2020 and Beyond

digital marketing in rapidly changing times

Join us today at 11:00 am, in collaboration with the BeNeLux BCAUH and Netherlands Business Council UAE in Dubai, for a conversation about digital marketing opportunities Our marketing and strategy director Koen van Riel and our commercial director Roel Vos will discuss and share insights into the best practices of digital marketing, digital opportunities, and the secret…

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How the Digital Customer Journey is changing your business

digital customer journey art

By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…

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Branding Insights: Brand positioning for solid competitive advantage

skyne news blog

By Dennis de Rond, Founder / CEO of Skyne  |  3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…

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