Skyne’s partners are seasoned business leaders who know what it takes to get to the next level.

Our partners

“As an entrepreneur, I know what it takes to survive the early startup years to become, maintain and nurture a successful enterprise.

Working with clients all over the globe, I had the opportunity to experience many different cultures and countries every time. It is a challenge to immerse yourself and try to understand consumer habits, preferences, and dreams in order to gain the insights for building successful brands.”

Holds a Master degree in Identity Design and Branding. Born and raised in The Netherlands. Worked in various leading positions for international branding agencies (London, Madrid, New York, Amsterdam). Specialties: Brand Strategy, brand creation, packaging, corporate identity and advertising. Extensive experience in global branding in FMCG and Telecom sectors.

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Skyne Middle East

Dennis de Rond
Founder & CEO

“Branding and design are the key drivers of business success and are the only ways that companies can stand out from the crowd.

My passion is building brands and innovating companies as part of their grow strategies. The Why for my business is to help brands to be successful in new markets, which can be to enter new industries in local or international markets. As former CEO of a media monitoring and intelligence agency I daily experienced how to innovate and develop brands and products continuously in order to stay ahead of the fierce competition”.

Strong Executive with 18 years of experience in the Media business and Marketing management. Holds academic degrees in Business Administration and Business Communication, as well as a MBA in the Media Industry. Passionate entrepreneur who is responsible for the Skyne business in The Netherlands. Specialties: Business Strategy, Media, Branding, PR, Innovation, Datadriven insights, Social Media and Digital.

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Skyne Netherlands

Rinske Willemsen
Founder & CEO

“I believe successful brands are developed by capturing the imagination of their audiences, relating to their view on the world, and their values in a relevant and credible way.That means creating real substance that stems from the core of a company’s existence. A brand functions and develops best when steered from the inside of the company to the outside world of their customers. I am a free and lateral thinker with an entrepreneurial mind. I love making original and innovative connections between people, business concepts and brands. I am inherently multidisciplinary.”

Has a background in Anthropology and Sustainable Development and combines experience in consultancy, teaching, research and management. Worked in international consultancy firms and agencies (The Netherlands, Portugal, UAE). Specialties: Marketing and Brand Strategy, Management Consultancy in the fields of Urban Development, Tourism and Technology.

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Skyne Asia

Lars Arne de Jong
Associate partner

“In an ever-changing world, it is essential for any organization, brand or institute, regardless of size or scale, to keep innovating and remain relevant.

With my expertise, it is my personal mission to drive innovation and improvement for better business results. The right marketing strategy is critical to achieving successful innovation and can be compared to a ‘mise en place’: putting everything in place before you start, leading to an efficient and organized way of working. Interacting and working together with people boosts my energy. It’s all about pushing forward with others to deliver great outcomes.”

Holds over 30 years of experience in leading positions at national and international well-reputed companies and institutes in media, consultancy, and education, including the Nyenrode Business University, World Association of Newspapers and News publishers and the Dutch broadcasting company. Specialties: Marketing and Innovation Strategy and Management consultancy.

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Skyne Europe

Marcel Hoes
Associate partner

“Brand development is a passion born from my background developing branded medicines. It requires constant adaptation, problem-solving, drive, and perseverance with the believe reaching the end goal in mind.Failure is allowed as it generates the best learning and creates new opportunities to find innovative avenues to solve the challenge at hand. From research and concept to the final solution, reaching the finish line with a successful market launch provides me with the ultimate ‘drug’.”

Holds a Master degree in Business Administration and Health Science coupled with 25 years working experience in the global biotechnology in developing and launching healthcare brands. Passionate about all facets of brand development with a love for launching new brands.

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Skyne North America

Titus Plattel
Associate partner

“With over 10 years of working with reputable international brands and franchises, both in the retail and food industry, both in Latin America and in the MENA region. All brands maintain one success factor. Brand experience.

Brand Experience is defined as a conceptualized sensations, feelings and behavioral responses triggered by a brand’s design, identity, packaging, communications, and environment.

As a Serial Entrepreneur, the key success factor of any business is a blend of leadership, vision, and knowledge. Having worked in the Americas has enriched and diversified my cultural background which is a crucial element to be translated into the world of branding.

Specialties: Management and Business Consultancy and Entrepreneurship.

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Skyne Levant

Abdallah Hakim
Associate partner