“With 8 years of working in various creative and communications agencies across the world, I can proudly say that today I master inspiring brand-building, complemented with an integrated marketing communications expertise. This allowed me to provide support to various clients from several industries and to become more successful in exposing people to what they do in a simpler, yet more authentic manner.
I have always believed in the power of communication in driving positive change, and creating a better a world. Words hide energy. And communication is simply the art of choosing the right words for the right audience. I think the key success factor of any brand revolves around its big purpose, and how this brand becomes part of people’s everyday life, with simplicity, integrity and creativity.
Brand-building is my core expertise, I help the creative visionaries to achieve their business goals, and make their initiatives better stand out from the crowd.
Holds a Master degree in Integrated Marketing Communications. Proud of my double French-Tunisian cultures. Lived in seven different cities where I felt home and learnt from inspiring people (Montreal, Paris, London, Tunis, New York, Doha and Dubai).
Specialties: Project Management, Business Development, Brand-Building & Strategy, Creative Ideation, Integrated Marketing Communications. Especially passionate about the cultural & tourism / hospitality industries.”