Skyne’s partners are seasoned business leaders who know what it takes to get to the next level.

Our partners

“As an entrepreneur, he knows what it takes to survive the early startup years to become, maintain and nurture a successful business. He uses creativity as a powerful and profitable source of innovative business development. A creative leader with the skill to look at things in new ways and solve problems by seeing things others don’t. This is crucial to any organization in the ever-changing business and cultural climate of today.

Working for clients all over the globe, he had the opportunity to experience many different cultures and countries. It is a challenge to immerse yourself and try to understand consumer habits, preferences, and dreams in order to gain the insights for building successful brands and companies.”

Holds a master’s degree from Willem de Kooning Academy Rotterdam – University of Applied sciences. Born and raised in Rotterdam, the Netherlands. Worked in leading positions for international branding and design agencies (London, New York, Amsterdam).

When not solving complex branding challenges, he enjoys sailing, skiing and discover new cities. And has a weakness for German sports cars.


Skyne International

Dennis de Rond
Founder & CEO

“Branding and design are the key drivers of business success and are the only ways that companies can stand out from the crowd.

My passion is building brands and innovating companies as part of their grow strategies. The Why for my business is to help brands to be successful in new markets, which can be to enter new industries in local or international markets. As former CEO of a media monitoring and intelligence agency I daily experienced how to innovate and develop brands and products continuously in order to stay ahead of the fierce competition”.

Strong Executive with 18 years of experience in the Media business and Marketing management. Holds academic degrees in Business Administration and Business Communication, as well as a MBA in the Media Industry. Passionate entrepreneur who is responsible for the Skyne business in The Netherlands. Specialties: Business Strategy, Media, Branding, PR, Innovation, Datadriven insights, Social Media and Digital.


Skyne Netherlands

Rinske Willemsen

“With over 10 years of working with reputable international brands and franchises, both in the retail and food industry, both in Latin America and in the MENA region. All brands maintain one success factor. Brand experience.

Brand Experience is defined as a conceptualized sensations, feelings and behavioral responses triggered by a brand’s design, identity, packaging, communications, and environment.

As a Serial Entrepreneur, the key success factor of any business is a blend of leadership, vision, and knowledge. Having worked in the Americas has enriched and diversified my cultural background which is a crucial element to be translated into the world of branding.”

Specialties: Management and Business Consultancy and Entrepreneurship.


Skyne Lebanon

Abdallah Hakim

“I am approaching 30 years of experience in producing exceptionally suited organisational structures that define and implement a company vision and strategy, pro-active sales founded on win-win partnerships, design management and the creation and realisation of efficient operational processes. At the core of this is the focus to increase revenue whilst, at the same time, motivating and encouraging employees. We all appreciate how easy it is to initiate change, but forget to recognise the difficulties in sustaining this to allow your company to flourish. To achieve this great leadership and courage are required.
I am passionate to determine area’s for improvement and subsequently supporting business owners in the implantation of the solution rather than providing lengthy consultancy reports.

I believe in practice, not paperwork, makes perfect.”


Skyne United Arab Emirates

Ton Bijlaart
Associate Partner

“With 8 years of working in various creative and communications agencies across the world, I can proudly say that today I master inspiring brand-building, complemented with an integrated marketing communications expertise. This allowed me to provide support to various clients from several industries and to become more successful in exposing people to what they do in a simpler, yet more authentic manner.

I have always believed in the power of communication in driving positive change, and creating a better a world. Words hide energy. And communication is simply the art of choosing the right words for the right audience. I think the key success factor of any brand revolves around its big purpose, and how this brand becomes part of people’s everyday life, with simplicity, integrity and creativity.

Brand-building is my core expertise, I help the creative visionaries to achieve their business goals, and make their initiatives better stand out from the crowd.

Holds a Master degree in Integrated Marketing Communications. Proud of my double French-Tunisian cultures. Lived in seven different cities where I felt home and learnt from inspiring people (Montreal, Paris, London, Tunis, New York, Doha and Dubai).

Specialties: Project Management, Business Development, Brand-Building & Strategy, Creative Ideation, Integrated Marketing Communications. Especially passionate about the cultural & tourism / hospitality industries.”


Skyne Abu Dhabi

Haikel Ben Hamouda
Associate partner