“ZY” may seem like distinct individual letters, but when pronounced as “zai” have a whole world of meaning in Arabic. In the Arabic language, ZY has connotations related  to “outfit” “costume” “fashion” and “style.” This unique naming is perfectly fitting for ZY, as the fashion, jewelry and beauty association and the fourth initiative in Mukatafa’s…

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By Ton Bijlaart / Associate Partner Skyne Entrepreneurs are well aware of the necessity for continuous improvement in order to maintain competitiveness and run a successful and profitable business. In addition, branding is critical to business due to its overall impact on the company. It has the power to change perceptions of the brand, drive…

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We are very happy to announce our partnership with premium date brand Jomara, a Bateel company. Skyne is appointed to support with the positioning and communication of the brand, including the development of new packaging that will be launched in 2019. “Congratulations to the Skyne team for winning the Jomara rebrand project, we are very…

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As a proud partner of in5 Skyne organises a number of mentorship and training sessions in various fields. Last week, our Marketing & Strategy Director Sylvia hosted an interactive workshop which revolved around the key ingredients of a winning elevator pitch. The workshop covered topics such as how to spark interest in your company, ideas or projects,…

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