Project Description

Case
Abu Dhabi Terminals Visitor Center
A state-of-the-art port experience
Challenge

Skyne was asked by Abu Dhabi Terminals to look for new ways to tell the story of Khalifa Port Container Terminal to connect with its audiences.

Skyne’s vision & approach

Skyne dived into Abu Dhabi Terminal’s world of container terminals to find a unique proposition which is relevant to Abu Dhabi Terminal’s target audiences.

‘Continuity and Transformation’ is the guiding principle that steers all design and branding tools. Continuity lies in Abu Dhabi’s rich history of sea trade and the important position of Abu Dhabi Terminals in the development of regional trade. Transformation is the constant development of making sea trade more efficient by innovations.

Skyne developed a visitor center for Abu Dhabi Terminals to convey these unique story lines in an interactive and engaging way. The story lines are consistently translated in the iconic interior design, the kinetic graphical language and the cutting-edge inter actives. Skyne is responsible for all the facets of the project from story lines, interior and graphic design to realization, communications and the launch event.

Result

The visitor center has been officially opened on September 1st 2013. The visitor center is used as an introduction to Khalifa Port Container Terminal for clients, governments and Emirati students. It provides (real-time) insights in the container terminal in an exciting and engaging way.

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Insights & Opportunities

Brand assessment
Content and archive research
Target audience research
Market scan
Brand opportunities

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Strategy & Story

Central message
Storylines brand experience
Exhibit script
Copywriting

Concept & Design

Central design theme
Brand experience design
Graphic design
Interactive design
Multimedia design
Communication tools design

Activation & Implementation

Project management
Development and installation
Launch event