Next to having the physical experience, the visitor center, ADT was looking for ways to enhance its online experience. The company needed a more engaging, customer-centric and technologically advanced website.
Skyne researched the current website, the competition, the needs of ADT and the desires & online behaviour of the company’s target audiences. Furthermore, we gathered best practices and inspiring examples from both inside and outside the logistics industry. From there, we identified opportunities to make the website more engaging, distinctive, and dynamic, with reduced text, infographics, real-time information and the use of proper search engine keywords.
To create coherence in ADT’s overall brand image, we translated the visual style of the visitor center to the design of the website. The graphical language used in the center is now part of the online experience as well. The bilingual website (English & Arabic) features integrated live data, such as container tracking and a real-time overview of vessels expected, arrived and departed.