Because of J.H. Henkes’ long history and well-known brand image, we decided to go for an evolution of the bottle rather than a revolution. The challenge was to change the packaging design, giving it a modern outlook whilst respecting the brand’s core heritage. Ensuring premium packaging at value price.
Since Africans associate the J.H. Henkes brand with its icon, the stork, it was important for us to maintain, yet revamp this character. Other details were updated as well, capturing a sense of authenticity and discernment, whilst at the same time adopting an elegant and refreshing feel. The design of the labels perfectly captures the company’s rich history, quality and craftsmanship. By using a different glass colour and unique label, each product can be made distinct, and seamlessly fit within a uniform and recognizable brand range.