Next, DKG needed a space to showcase Keller’s products and we came up with an advice on the location and a concept for the showroom. Since interior architects and project developers are the key audiences, the most logical decision would be to gain presence where they are. d3, Dubai Design District was the ideal location to start running Keller’s business and showcase its products.
Based on the ‘Designed to live’ principle we created a refreshing concept for the showroom, which is different from the normal approach to selling kitchens. Whilst an average showroom contains 16-20 kitchens, we jointly chose to only showcase three; focusing on inspiration rather than presentation. To have interior architects and project developers see, feel and experience the numerous options. The showroom breathes a warm and inviting atmosphere, while creatively showcasing all smart storage solutions, sustainable materials, colour system and all other benefits that set Keller Kitchens apart from its competitors.