Skyne believes that what makes brand unique is the combination of an authentic grasp of the brand’s spirit and a creative approach that will push the imagination further.
Skyne started the immersion within Qoot’s ecosystem with an in-depth research phase including: a series of interviews with Qoot’s association members, an internal workshop with Qoot’s team members, and analysis of global benchmarks.Skyne has crafted the new brand under the bold platform named “Responsible Growth”:
Saudi Arabia restaurants and cafes industry into a new era of prosperity, prominence and participation, enhancing the quality of life of all we serve; Qoot believes that growth goes hand-in-hand with the social impact that will benefit all the key players within the ecosystem.This brand belief drives what Qoot imagines to build a successful future for the R&C industry in Saudi Arabia to:
- drive an enforced civil society;
- become a benchmark of leading associations;
- build an entirely digitalized ecosystem;
- become the best data provider;
- foster Saudi exportation of homegrown R&Cs.