Taking on various angles with different styles, Skyne determined and presented several concepts for the brand identity. The chosen concept is abstract, yet friendly. The round shapes refer to the personalized care; the human touch. Next, Skyne translated the selected concept into colour, typography, imagery and graphics.
From there, we created collaterals such as business cards, stationery, presentation templates and more. We also designed and developed the brochures, the website and more. For Quro.com a 2-step approach was determined. The first phase was just implemented: supporting the launch of Quro in the Middle East, the website focuses on raising awareness and increasing knowledge of the new brand and its services. Phase 2: a more customer-centric version of the website is now under construction.
Furthermore, we are currently working on the signage & wayfinding for the clinics and a powerful launch campaign.