A ‘brand’ new way
After the Insights and Opportunities phase, we took the research stage a step forward by among others interviewing the Management Team. From here, we were ready to develop a differentiating strategy for SRTI Park. We created a brand vision & mission, brand personality, brand promise, brand values, and a tagline.
What makes SRTI Park truly outstanding is the park’s secure connection to the American University of Sharjah, a high-level educational institute. Other tech/science parks in the country and region cannot compare to this.