In line with the company’s character and brand strategy, Skyne developed a matching and refreshing brand identity that clearly makes the company stand out in the market. Ince values personal connections and partnerships. By portraying Ince as an intelligent, charismatic and outspoken character with a convincing but warm tone of voice, we symbolically visualise that human aspect within the firm. This is visually achieved with a typographic solution that is bold, clear and full of character. The brand identity, including collaterals and guidelines, was further implemented into various communication tools.