Pronk Multiservice is a global service provider in packing, lashing, securing and lifting of cargo. The Dutch company has offices in Amsterdam, Dubai and several branches in India.
In a changing market, it is key to clarify who you are as a company, what you stand for and what your competitive advantage is; not only for yourself but especially to your target audience. Pronk Multiservice approached Skyne to assess the company and strengthen its position in the industry. A differentiating approach was needed to be truly distinctive in The Netherlands, The GCC and India. Also, it was essential for the management of Pronk to ensure that all employees, regardless of position or location in the world, tell a consistent story.