Nederlandse Club Dubai approached Skyne to develop a renewed and refreshing brand identity that appeals to the club members.

Client:
Nederlandse Club Dubai

Challenge:
A new brand identity

CLUB-NL_CASESTUDY_161017-w2000-h2000-1-min
CLUB-NL_CASESTUDY_1610172-w2000-h2000-min
CLUB-NL_CASESTUDY_1610173-w2000-h2000-min
STRATEGY

Nederlandse Club Dubai (NCD) organises many activities for its members in Dubai. Originally founded in 1984, the club was in need of a more modern brand identity to appeal to its community. We started our design process by researching the target audience and the values, purpose & offering of NCD.

Based on our insights we determined the organisation was in need of a fresh and catchy nickname: Club NL, which brings the memorability and social aspect of the club to a higher level.

While developing the identity, a logotype and use of colour were also developed to represent the expressive and the festive nature of the club.

CLUB-NL_CASESTUDY_1610174-w2000-h2000-min
CLUB-NL_CASESTUDY_1610175-w2000-h2000-min

Nederlandse Club Dubai’s new identity represents the expressive and festive nature of the club.

RESULT

The new identity was received very well by the club members. We presented the final identity during the club’s members meeting on Thursday, October 12, 2017. Being very happy with it, it was proudly presented in Hollands Nieuwe, the club’s magazine.

SKYNE_INSIGHTS_PRIMARY-110-min

Research & Analysis

Market scan
Target audience research

SKYNE_STRATEGY_PRIMARY-110-min

Strategy & Story

Naming

SKYNE_DESIGN_PRIMARY-110-min

Concept & Design

Brand identity design
Communication tools

SKYNE_IMPLEMENTATION_PRIMARY-110-min

Implementation & Activation

Project management

CLUB-NL_CASESTUDY_1610176-w2000-h2000-min

Want to know more?

In Branding and Design we think differently to deliver great results to our business partners. For us, everything is about the relationship and it all starts with a conversation. Find out how out-of-the-ordinary thinking will benefit you.