Skyne rebrands international legal and business services firm Ince

Ince, or Ince Gordon Dadds as it was formerly known after its merger of the two respective firms, is an international legal and business services firm with a heritage reaching back about 150 years. They are renowned for providing the highest quality legal advice and strategic guidance to their clients across Asia, Europe and the Middle East.

Client:
Ince Gordon Dadds

Challenge:
After the merger of Ince & Co and Gordon Dadds in December 2018 Skyne was assigned to do their rebranding, taking into account the legacy and DNA of both firms. The project included the firm’s brand strategy, brand positioning, naming and brand identity. The challenge was to showcase the real character of the organization and to make it stand out from the crowd, all within 6 weeks from start to finish.

ince-skyne-images-min
ince-skyne-images2-min
ince-skyne-images3-min
STRATEGY

A new brand promise

Although the pre-merged entities had different names and brand identities, some of the characteristics of each brand appeared to be similar. Those similarities within the company culture and values were the building blocks for the new brand strategy. Through research, workshops and co-creation we were able to develop a new brand promise; Ince – in any case. Clear decisions through strategic guidance and well-considered advice. It is the belief of Ince that people, excellent service and guidance on a global scale play a most important role. Ince promises to be your business partner and your guide with clarity, focus and diligence.

CREATIVITY

Charismatic and outspoken

In line with the company’s character and brand strategy, Skyne developed a matching and refreshing brand identity that clearly makes the company stand out in the market. Ince values personal connections and partnerships. By portraying Ince as an intelligent, charismatic and outspoken character with a convincing but warm tone of voice, we symbolically visualise that human aspect within the firm. This is visually achieved with a typographic solution that is bold, clear and full of character. The brand identity, including collaterals and guidelines, was further implemented into various communication tools.

You, commitment and collaboration,
& Ince, in any case

ince-skyne-img-w2000-h2000-min
ince-skyne-portfolio11-w2000-h2000-min
ince-skyne-img2-w2000-h2000-min
Result

A more centralised organisation

Ince has implemented the new brand strategy and brand identity in all aspects of the organisation. This project has been executed in close cooperation with the client. Multiple co-creation sessions and workshops served as the foundation for a strategic shift. Ince steered towards a more centralised organisation with a clear singular mission, vision and identity that is strong and allows the firm to focus.

ince-skyne-portfolio14-w2000-h2000-min
ince-skyne-portfolio15-w2000-h2000-min
ince-skyne-img-1-w2000-h2000-min
ince-skyne-img-12-w2000-h2000-min
ince-skyne-img-2-w2000-h2000-min
ince-skyne-img-13-w2000-h2000-min
ince-skyne-img-22-w2000-h2000-min
ince-skyne-img-23-w2000-h2000-min

How we helped Ince Gordon Dadds to become the business services partner of choice

SKYNE_INSIGHTS_PRIMARY-110-min

Research & Analysis

Brand assessment
Market analysis
Target audience research

SKYNE_STRATEGY_PRIMARY-110-min

Strategy & Story

Brand strategy
Brand positioning
Brand story
Elevator pitch
Guiding principle

SKYNE_DESIGN_PRIMARY-110-min

Concept & Design

Brand identity design
Brand collateral design
Communication & sales tools design
Signage & Wayfinding design
Website design

SKYNE_IMPLEMENTATION_PRIMARY-110-min

Implementation & Activation

Project management
Website development
Launch campaign

Window to the world

Development of a new website for international law firm Ince

Consistency is critical for all communication touchpoints, especially if you build your window to the world. After approval of the concept design, we created the final design of the website, including an interactive map linked to location and expertise worldwide. We made sure that the development of the site is aligned with the latest technology, SEO friendly and fully responsive to mobile. All critical criteria to develop a great new website for Ince, with a relevant online visitor journey.

You can check out the website via this link:

www.incegd.com

Ince_Website_Skyneweb5-2048x1418
Ince_Website_Skyneweb6-2048x1418 2

“Working together with Skyne on this important project was very refreshing. They are full of creativity but also really make every effort to understand the industry in which we operate. Their research skills are second-to-none which formed the perfect foundation to build a brand of which we are all very proud – in a relatively short period of time.”

 

– Ince

Ince_Website_Skyneweb2-2048x1418

Want to know more?

In Branding and Design we think differently to deliver great results to our business partners. For us, everything is about the relationship and it all starts with a conversation. Find out how out-of-the-ordinary thinking will benefit you.