Positioning
Rebranding sustainability with OneHive: A global vision for a UAE honey brand
OneHive is a local award winning honey brand originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi. His commitment to sustainability of the honey bee has been a driving force in the rebranding of this unique honey brand. OneHive welcomes local communities to reconnect with the…
Read MoreOn The Field: Transforming an iconic Nigerian brand
You may be aware of countries on the African continent becoming a nation of fast growing economies. However, what is lesser known is the extent of progress within these regions. In Particular, we take you through Nigeria, one of the biggest tech hubs on the African continent and host to Dangote industries, founded by the…
Read MoreVirtual and augmented reality: the future of marketing & sales?
Article by Skyne, information provided by Freek Teunen, Business Developer at VR Owl | 3-5 minute read We, at Skyne, have created unique customer journeys and touch-points by developing brand experiences that truly stand out, making every interaction with the brand noteworthy. Although, while creating stand out experience design for our partners, we noticed an…
Read MoreZY Association, Fostering a culture of Saudi elegance
“ZY” may seem like distinct individual letters, but when pronounced as “zai” have a whole world of meaning in Arabic. In the Arabic language, ZY has connotations related to “outfit” “costume” “fashion” and “style.” This unique naming is perfectly fitting for ZY, as the fashion, jewelry and beauty association and the fourth initiative in Mukatafa’s…
Read MoreLaunching a new look with original flavours; Jomara Date Syrup
After successfully launching the new Date Pouch in the UAE market, Bateel’s Jomara, in collaboration with Skyne, launched a new packaging design for their Date Syrup (Dhibs). They released 3 new flavours; Vanilla, Passion Fruit, and Cardamom. Apart from local Emiratis and Arabs, not many know of Dhibs or how it is used. This presented…
Read MoreShaikha and Inez – A conversation from Europe to the Middle east
Meet our newest and brightest young interns at Skyne! Sheikh Eisa Mohammad: Born in 2000, lives in Dubai, studying the Science of Marketing and Entrepreneurship at Zayed University. Loves video editing, production, and storytelling. Analytical, a quick learner and creative. Inez de Rond: Born in 2000, lives in Bleiswijk, Holland, studying graphic & corporate design.…
Read MoreSkyne opens in Riyadh: An expansion into Saudi
Under the leadership of Founder Dennis de Rond, Skyne is happy to announce its expansion into Riyadh, Saudi Arabia. He said the following about the expansion: “At the heart of the MENA region, our Saudi expansion is something we are immensely proud of at Skyne. Our experience in the Middle East has allowed us this…
Read MoreMihan: a virtual job fair to bring Saudis into the workforce.
Mihan is an initiative created by our partner Mukatafa in conjunction with the Ministry of Human Resources and Social Development for Saudization led by the private sector to create jobs, offer opportunities, and bring Saudis into the workforce. Mihan virtual job fair is aiming to provide 10,000+ job opportunities across retails and food and beverages…
Read MoreHow the Digital Customer Journey is changing your business
By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…
Read MoreThe merging of two worlds: Mukatafa, uniting the public and private sector in Saudi Arabia.
Mukatafa is the only organization in the Kingdom that has worked actively towards the collaboration and integration of private & public sectors, with the purpose of realising solutions in order to shape and grow a better Saudi economy. Mobilizing industry leaders and developing partnerships as advocacy specialists, Mukatafa is driven to execute solutions that have…
Read More