Arisha Terraces
Shaping a prime real estate investment opportunity
Client:
Qube Development
Challenge:
Transform a concept into an authentic market-ready brand that captures the interest of investors and resonates emotionally with future residents, while standing out in a dynamic and competitive market.
Result:
A distinct brand positioning, story & tagline, name and brand identity were developed to present Qube Development’s newest residential development in Studio City, establishing Arisha Terraces as a differentiated, high-value offering in a competitive market. They were brought to life with a cohesive digital and print presence, including a website and stunning brochure.
Branding a new residential project in Studio City:
Arisha Terraces
In a city where real estate is as dynamic as it is competitive, standing out requires more than just beautiful design. It demands an authentic brand that resonates with both investors and future residents. Qube Development trusted us as their strategic partner to create a brand that is as unique as it is welcoming.
Strategically positioned in Studio City, Arisha Terraces is set to represent a landmark within a landscape of excellence. An urban oasis with a strong community feel where sophistication meets a dynamic lifestyle.
FROM INSIGHTS TO NAME & STORY
Creating an authentic brand
To ensure Arisha Terraces would stand out, our team conducted an extensive analysis of the competitive landscape, identifying opportunities to create a unique positioning. We focused on developing a brand that would convey not only luxury but also a sense of community and genuine lifestyle, making Arisha Terraces an attractive and relatable choice for the identified buyer personas.
‘Arisha’ is an Arabian pergola that shades you with twirling vines and hanging fruits from the scorching desert sun. It’s the feeling of belonging to a place. A genuine attachment. Its four low-rise buildings, each eight stories high, arranged around a central courtyard, creating an oasis away from the glaring lights of city life.
The tagline, ‘Your Genuine Home,’ along with the brand story, centers on the idea of creating a personal oasis where community, nature, and home blend seamlessly. The brand captures the essence of a sophisticated yet inspired lifestyle, where residents feel a genuine sense of belonging.
FROM POSITIONING TO IMPACTFUL DESIGN
Embodying outstanding architecture
Creating an appealing identity, a distinguished word mark was crafted to represent the remarkable architectural design: four distinct low-rise buildings with stone inspired facades and carved out apartments that deliver a unique cascading look. Offering abundant amenities, at Arisha Terraces, residents are inspired to craft their own lifestyle experiences. Whether they are seeking an active lifestyle, meaningful connections, or a world of fun and exploration.
FROM DESIGN TO BRAND ACTIVATION
Bringing Arisha Terraces to life
Spread across 419 apartments, each with a spacious terrace or balcony, Arisha Terraces offers an impressive selection of 122 unique apartment layouts, giving residents the freedom to truly personalise their living experience.
To foster interest and setting a foundation for community engagement, we brought Arisha Terraces to life by preparing a strategic rollout, implementing the brand identity in communication tools, including a compelling website, fact sheet and visually captivating brochure.
With an authentic brand and compelling activation tools, Arisha Terraces is ready for a successful launch, offering investors a unique opportunity and residents a meaningful community-centered living experience in Dubai’s Studio City.
How we helped Qube Development bring Arisha Terraces to life
Research & Analysis
Workshop
Market scan
Target audience research
Competitor analysis
Strategy & Story
Brand research
Brand strategy
Brand tone of voice
Brand positioning
Brand story
Naming development
Identity Creation
Concept development
Collateral design
Communication tools design
Brand identity guidelines
Website design & development
Video Creation
Script creation
Storyboarding
Footage sourcing
Moodboards and direction
Sound & voiceover
Video editing
“Working with Skyne again has been an absolute pleasure. Their ability to understand our vision and bring it to life continuous to excite me and my team. I’m looking forward to the next opportunity to collaborate and achieve even more together.”
– Asmae Boussouf, Marketing Director Qube Development
“It was exciting to create a new brand that boosts the value of an extraordinary residential development, aiming to become a landmark in Studio City.”
– Koen van Riel, Marketing & Strategy Director
