Bestronics
Rebranding a high-tech company to accelerate global expansion
Client:
Bestronics
Challenge:
To support their growth, it was crucial for the DNA of the owners to be reflected in the brand and embedded in the company culture.
Result:
We identified a new, distinct market positioning that revealed Bestronics’ true brand essence, enhancing its reputation and image. Their core values now drive Bestronics’ company culture and decision-making process.
As a result, Bestronics’ identity has been transformed to align with their values and vision for the future. By adopting a vibrant and dynamic character, the new identity embodies their collaborative, technological and innovative spirit.
Reimagining a high-tech partnership
Bestronics is a dynamic and leading player in the world of high-tech electronics. They do everything in their power to be the ideal long-term partner for realising contemporary and cutting-edge high-tech electronics. They completely unburden innovative and growing companies that make extensive use of printed circuit-boards. Thinking along with their partners, they provide guidance and support throughout the entire process, from the first prototype to serial production, and everything in between. Driven by a market-oriented approach and a team of skilled professionals, they anticipate customer needs and offer tailored solutions, making them a trusted partner for clients looking to achieve excellence in their products and processes.
FROM INSIGHTS TO STRATEGY
Getting personal in order to get strategic
We started our collaboration with Bestronics by getting to know the team, their challenges, and their values. The owners and management team flew in to Dubai for highly engaging, in-person workshops. This in-depth exercise and conversations revealed great insights and helped us build a deeper understanding of their vision, company culture and ambitions. Through these insightful workshops and comprehensive market research, we identified a new, distinct market positioning that revealed Bestronics’ true brand essence, enhancing its reputation and image.
FROM STRATEGY TO DESIGN
Conveying precision, reliability and
technological sophistication
The design of Bestronics is rooted in conveying precision, reliability, and technological sophistication. The visual identity was crafted to reflect the brand’s dedication to high-tech excellence and attention to detail. With a focus on clean lines and structured elements, the design symbolises the brand’s methodical approach to manufacturing. The colour palette is modern and professional, with strong hues that communicate stability and trust. Typography choices are clean and legible, reinforcing clarity and focus, while graphic patterns derived from circuit board elements visually anchor the brand’s connection to electronics.
Before:
After:
A video that speaks to clients more than words
The purpose of the Bestronics video is to highlight the brand’s unique value as a strategic partner in high-tech electronics. It emphasises Bestronics’ commitment to collaboration, quality, and innovative solutions. By focusing on how the company delivers customised services and complete support throughout the entire production process, the video aims to inspire and build trust with potential clients, positioning Bestronics as the ideal partner for achieving their technological and business goals.
How we helped Bestronics connect and engage with their worldwide clientele
Research & Analysis
Workshop
Market scan
Target audience research
Competitor analysis
Strategy & Story
Brand research
Brand strategy
Brand tone of voice
Brand positioning
Brand story
Identity Creation
Concept development
Collateral design
Communication tools design
Brand identity guidelines
Website design & development
Video Creation
Script creation
Storyboarding
Footage sourcing
Moodboards and direction
Sound & voiceover
Video editing
“The unbelievable team of creative and inspiring professionals at Skyne created our new brand, and it’s an honour to work with you all. Let’s grow together in high tech.”
– Anton van Limpt, Founder and CEO of Bestronics
“Rebranding Bestronics was a strategic exercise in redefining their market position and aligning their brand with future ambitions. We dove deep to identify what truly sets Bestronics apart, creating a brand strategy that not only reflects their core values but also strengthens their competitive edge. Ensuring Bestronics is positioned to continue attracting valuable partnerships lays the foundation for long-term growth.”
– Koen van Riel, Marketing & Strategy Director
