STAT Law
Positioning STAT as the leading law powerhouse in Saudi Arabia
Client:
STAT Law
Challenge:
STAT wanted to position themselves in the new legal era of Saudi. To embark on a journey where they could attract top clients and build a foundation with their clients. They wanted to stand tall as the expert that bridges the gap between international expertise and local nuances.
Result:
We delved deep into understanding the current challenges, strengths, and weaknesses, allowing us to build a robust foundation for the brand’s essence. The rebranding entailed a brand logo refinement, to fit STAT into the new legal era. This advanced to the creation of a visual language, which we implemented across all touchpoints: website, socials, video, and sales presentations.
The new legal standard:
STAT Law
In the rapidly evolving legal landscape of Saudi Arabia, STAT Law exists to equip the region’s legal and professional sectors with invaluable expertise, empowering them to accomplish their business goals. Providing a distinguished legal counsel that prioritizes client timelines, STAT is one of the region’s first independent, partner-led law firms.
Extensively charting the legal landscape in order to deliver measurable value to organisations. Utilising an extensive multidisciplinary approach, STAT’s diverse team of engaged experts ensure tailored legal counsel.
FROM INSIGHTS TO STRATEGY
Getting ahead of client needs
The journey began with a deep dive into STAT Law’s unique market position, core values, and client expectations. Through an extensive insights workshop, we gathered critical data about the firm’s vision and analyzed competitor landscapes to identify STAT’s key differentiators. We learned that clients value not just legal expertise but also a partner who understands their business needs and delivers solutions in a timely manner. This insight shaped our strategy to position STAT Law as a responsive, client-first firm that seamlessly combines international standards with local expertise.
FROM STRATEGY TO DESIGN
Make an impact with colour & shape
The strategic vision for STAT Law centered on achieving instant recognisability and a distinctive identity that clearly communicates the company’s DNA. The project goals were to develop a cohesive brand identity that would be effective and consistent across all platforms, visually expressing STAT’s values and professionalism. The logo was thus refined to elevate its legibility, to feel modern, contemporary, and easy to read. Additionally, the updated colour palette offers a contemporary feel to the design, bringing STAT into the modern era, whilst still fitting within its industry. The strong colours used complement each other, the tones highlighting sophistication and authority.
Before:
After:
FROM DESIGN TO IMPLEMENTATION
Visual assets that work across all touchpoints
To bring the strategy to life, we developed a comprehensive brand system encompassing visual guidelines, stationery, and digital assets. The website was revamped to align with the new brand story, ensuring a cohesive experience across all touchpoints. This update not only modernized STAT Law’s online presence but also positioned it as an approachable yet authoritative entity, setting it apart from competitors.
How we helped STAT Law stand out as Saudi’s legal powerhouse
Research & Analysis
Workshop
Competitor analysis
Brand Assessment
Target audience research
Stakeholder research
Strategy & Story
Brand essence
Brand positioning
Brand story
Key messaging system
Taglines
Concept & Design
Concept creation
Brand identity design
Brand collateral design
Communication tools design
Brand guidelines
Website creation
As someone who values both strategic depth and creative precision, I was impressed by SKYNE’s skillful design, delivering a brand identity that truly reflects who we are. Their professionalism and genuine openness to our feedback made for a smooth and rewarding partnership.
– Lisa Reis,
“For us it was so important to get focus on STAT’s qualities to get the combined enthusiasm from heads of departments and STAT’s team. After many workshops, ‘The law powerhouse’ was born, resonating across the board immediately!”
– Lubna Farooqui, Creative Brand Strategist
