OQBI
Positioning for IPO success by rebranding OQ Salalah to OQ Base Industries (OQBi)
OQBi is Oman’s only integrated producer of methanol, ammonia, and LPG products, operating from the Salalah Free Zone under the OQ Group. As the company prepared to go public, they needed a fast, strategic transformation to boost investor confidence and strengthen global presence.
The Shift
From industrial player to investor-ready brand. OQ Group needed to reposition its chemical arm, OQ Salalah, ahead of an IPO. The task: craft a credible, future-facing brand that would attract investors, unite teams, and signal global ambition, all within a tight timeline.
The Breakthrough
A complete transformation into OQ Base Industries. We rebranded OQ Salalah into OQBi, a bold, credible identity backed by a strategic narrative and full activation plan. From positioning to design to employee engagement, the result was a brand built to lead confidently into IPO and beyond.
Strategic clarity to drive confidence
Through in-depth research, site visits, and high-level workshops, we created a brand platform rooted in OQBi’s operational strengths, regional impact, and future ambitions. The brand strategy was expressed through the story and tagline, Empowering Industries, Enriching Lives, and aligned leadership around a shared ambition.
Without chemicals, life itself would be impossible.
Brand engagement at scale
To inspire internal alignment, we launched a brand engagement programme involving over 450 team members. Through train-the-trainer sessions and branded toolkits, we empowered internal ambassadors to activate the brand from within.
To inspire internal alignment, we launched a brand engagement programme involving over 450 team members. Through train-the-trainer sessions and branded toolkits, we empowered internal ambassadors to activate the brand from within.
Koen van Riel
Strategy Director
Our collaboration with OQ Base Industries was a dynamic journey from start to finish. Every step was carefully aligned to build momentum for their IPO. This project was not just about establishing a brand, but about setting the stage for sustainable growth and industry leadership
Paul Docherty
Creative Director Skyne
Working with OQBi revealed their deep care for the Salalah community, and their commitment to sharing success locally, embodying the heart of Omani culture.