Abu Dhabi Ports
A comprehensive brand makeover including a state-of-the-art visitor center
Abu Dhabi Terminals (ADT) operates the region’s first semi-automated and most technologically advanced container terminal at Khalifa Port, the second fastest-growing port in the world. As a long-term partner of ADT, Skyne has developed brand experiences that bridge innovation, audience connection, and growth.
The Shift
ADT needed to strengthen its distinctiveness and build deeper connections with key audiences, from clients and partners to Emirati talent. This meant moving beyond standard communications to immersive experiences, both physical and digital, that clearly reflect the company’s leadership in logistics.
The Breakthrough
Skyne developed a state-of-the-art visitor center, a dynamic bilingual website, engaging exhibition stands, and a holistic safety campaign. Each activation was designed to drive audience engagement and reinforce ADT’s position as a future-ready port operator.
Transforming port visits into immersive brand experiences
To tell the story of Khalifa Port Container Terminal, we created a visitor center guided by the concept of ‘Continuity and Transformation’, honouring the UAE’s maritime heritage while showcasing ADT’s ongoing innovation. From real-time interactives to kinetic graphics and interior design, every touchpoint was designed for impact.
The line between disorder and order lies in logistics.
Bringing digital and physical together
We extended the experience online with a redesigned, bilingual website that translated the visual identity of the visitor center into the digital realm. With live container tracking, vessel overviews, and improved SEO, the site became a key touchpoint for customers and partners.
We extended the experience online with a redesigned, bilingual website that translated the visual identity of the visitor center into the digital realm. With live container tracking, vessel overviews, and improved SEO, the site became a key touchpoint for customers and partners.
Making safety visibly unmissable
We created a bold, visual safety campaign using real-world consequences to encourage compliance. Through signage and graphic storytelling, we brought awareness to potential risks and made safety top-of-mind for staff and visitors at the terminal.
Martijn van de Linde
Former CEO Abu Dhabi Terminals/Advisory board Mubadala Infrastructure partners Limited Abu Dhabi
I am still very proud every time I showcase Khalifa Port Container Terminal using the tools and storyline in the visitor center.
Visuals that match scale with precision
Across every touchpoint, from exhibit scripts to environmental graphics, we designed a cohesive experience that blends precision, motion, and clarity. The visitor center, in particular, became a living expression of ADT’s transformation narrative.