Oserth
Creating a global haircare brand that realigns you with the world
Najafi Cosmetics needed to launch a new premium haircare line, originated in Sweden, one that would stand apart in a crowded and increasingly greenwashed category. The brand had to be clean, sustainable, and global, but most importantly, Skyne had to make sure it was meaningful to today’s conscious consumer.
The Shift
From surface-level sustainability to inner alignment. Sustainable brands often speak outwardly, to the planet, the trends, the buzzwords. We saw the opportunity to turn that narrative inward. Instead of focusing on environmental virtue alone, we focused on human alignment. What if sustainability wasn’t just about doing good, but about feeling right?
The Breakthrough
A new brand built from the ground up, elemental, elegant, and distinct. We created Oserth: a name born from Ocean, Sky, and Earth. It became the foundation for a powerful brand positioning: “Realign yourself with the world.” Everything, from the brand strategy and name to the identity and packaging, centres on this reconnection to nature and self. The result is a modern, minimal, premium haircare brand ready to scale globally.
The Strategic Advantage of Advanced Cosmetics Branding and Positioning
We repositioned sustainable beauty as a personal choice that is grounded, restorative, and rooted in nature. Oserth doesn’t preach sustainability; it embodies it through its message, product sourcing, and visual language.
To restore our connection to the Earth is to restore our connection to ourselves.
Identity rooted in elements
The name Oserth reflects its core: Ocean (balance), Sky (guidance), Earth (grounding). The visual identity follows suit with distinct organic lines, airy forms, and earthy tones showcasing the harmony of the three elements.
The name Oserth reflects its core: Ocean (balance), Sky (guidance), Earth (grounding). The visual identity follows suit with distinct organic lines, airy forms, and earthy tones showcasing the harmony of the three elements.
Mohsen Najafi
Managing Director Najafi Cosmetics
We had the pleasure of working with Skyne. We wanted to have a brand identity that is original and creative. The best thing about Skyne is that we wanted to work with people who are straightforward, honest and genuinely care about their clients.
Lubna Farooqui
Creative Brand Strategist
The Oserth team was incredibly responsive to our out of box concepts, allowing us free reign to run our imagination wild. With mood boards and mood videos, we created a whole world of Oserth before even beginning the design process.