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    SK.Y.NE
    IN ARABIC سكاين

    [/Sk (ei) n/] noun

    Meaning: ‘To shine’ in the Frysian language. Frysian is the language spoken in the north part of the Netherlands, Friesland.

    ie: We make brands Skyne.

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    SRTIP

    Branding SRTIP as the Region’s Leading Innovation Ecosystem

    Established by the Ruler of Sharjah, SRTIP connects the American University of Sharjah (AUS) with corporate and research organisations. With a focus on fostering innovation, entrepreneurship, and synergy between academia and industry, SRTIP needed a brand that reflected its mission and premium ecosystem.

    Nighttime highway scene with blue light trails, representing the dynamic and innovative identity of SRTIP, developed by Skyne branding agency

    The Shift

    SRTIP required a full brand development, a brand vision that would differentiate it from other science and tech parks in the UAE and the region. The brand needed to capture its unique academic partnership, dynamic environment, and future-focused community, and translate this into an identity that resonates with entrepreneurs, corporations, and students alike.

    The Breakthrough

    The Breakthrough

    A brand that positioned SRTIP as the UAE’s first destination fully dedicated to research, technology, and innovation. By combining strategic clarity with a dynamic identity, SRTIP successfully distinguished itself from other regional parks. The breakthrough: SRTIP became a recognised innovation hub, attracting entrepreneurs, corporations, and academic partners, contributing to Sharjah’s rise as a centre for research and technological development.

    A group photo of professionals at the Sharjah Research Technology and Innovation Park, with the SRTIP branding, designed by Skyne branding agency
    01

    Strategic Brand Foundations for Growth

    Following extensive research and interviews with the SRTIP Management Team, we shaped a clear brand strategy. We defined SRTIP’s vision, mission, and brand DNA, focusing on its academic link with AUS and its positioning as a leading destination for research and innovation in the region.

    Abstract digital connections representing innovation and technology, aligned with the SRTIP branding by Skyne branding agency
    Three women working on laptops in a modern workspace at the Sharjah Research Technology and Innovation Park, part of the STRIP branding campaign by Skyne branding agency.
    SRTIP branding visual featuring the tagline 'Sharing the Future Together,' designed by Skyne branding agency.

    The best way to predict the future is to create it.

    Creating a Dynamic Brand Identity

    The brand identity reflects the park’s dynamic environment, with forms that flow organically to symbolise continuity and innovation. The identity was implemented across key collaterals including business cards, templates, brochures, and a photo shoot at AUS, ensuring a consistent, professional image.

    The Sharjah Research & Technology Park logo, created by Skyne branding agency, representing the future-focused vision of the innovation hub.
    A group of individuals in uniform engaging with a guide at the Sharjah Research Technology and Innovation Park, part of the SRTIP by Skyne branding agency.
    Close-up of the dynamic SRTIP logo, showcasing the brand identity designed by Skyne branding agency

    The brand identity reflects the park’s dynamic environment, with forms that flow organically to symbolise continuity and innovation. The identity was implemented across key collaterals including business cards, templates, brochures, and a photo shoot at AUS, ensuring a consistent, professional image.

    An evening event at the Sharjah Research Technology and Innovation Park, showcasing the modern and innovative space designed by Skyne branding agency.

    Building a Digital Platform for Engagement

    We designed a website that mirrors SRTIP’s ambitions, addressing entrepreneurs, start-ups, students, and corporations. By investigating consumer behaviour and competitive benchmarks, we developed a platform designed to evolve into a community-based hub, supporting SRTIP’s growth and outreach.

    testimonials
    rominent figures in the SRTIP leadership group during a visit, representing the forward-thinking identity of SRTIP created by Skyne branding agency.

    Hussain Al Mahmoudi

    CEO Sharjah Research Technology and Innovation Park

    Skyne has reached a high level of quality for the strategy, design and implementation of the SRTIP brand, besides this, they are a reliable and real partner.

    NEXT CASE
    Basamh Group
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