Mukatafa
Unifying the private, public, and third sectors in Saudi Arabia
Mukatafa is the only organisation in Saudi Arabia dedicated to uniting the private, public, and third sectors to drive real impact. Rooted in Vision 2030, its mission is to shape a stronger, more diversified Saudi economy by fostering collaboration and systemic change.
The Shift
Mukatafa needed a clear strategic direction to sharpen its purpose and communicate its role as an enabler of collaboration. The challenge was to translate their vision into a brand that could lead conversations, attract engagement, and solidify their position as a pioneer in advocacy.
The Breakthrough
Development of a complete brand strategy, positioning, story, and identity, giving Mukatafa clarity, distinction, and the platform to lead. The result was a cohesive brand, a fully redesigned website, and recognition at the Transform Awards MENA, winning Gold for Best Use of Typography and Bronze for Best Visual Identity.
A platform for change
We built a brand strategy rooted in Mukatafa’s mission to create partnerships that drive policy and economic transformation. From workshops to customer journey mapping, we aligned the brand’s messaging with its high-impact goals and future ambitions.
Coming together is a beginning; keeping together is progress; working together is success.
A symbol of connection and progress
The new identity features an interlinked symbol inspired by a beacon, representing Mukatafa’s unifying force across sectors. Subtle references to Saudi’s national iconography reinforce credibility, while the design language reflects ambition and cohesion.
The new identity features an interlinked symbol inspired by a beacon, representing Mukatafa’s unifying force across sectors. Subtle references to Saudi’s national iconography reinforce credibility, while the design language reflects ambition and cohesion.
Visuals that signal leadership
The brand system uses clear, bold typography and refined visual cues to communicate leadership, trust, and collaboration. Each visual element, from the digital experience to communication tools, was built to engage decision-makers and energise stakeholders.
Helping Mukatafa visualise their grander vision
Within our successful partnership, we were handed 5 key associations Mukatafa’s support: ZY, Qoot & Mo’an, Mihan and Amar. Created to bring the public and private sector together within specific industries to fulfill Mukatafa’s grander vision. Mo’an focusing on the transformation of the grocery industry, Qoot on the transformation of the Saudi restaurant and cafe association, ZY the fashion, jewelry, and beauty association, Mihan initiative to create jobs, offer opportunities, and bring Saudis into the workforce, and Amar the real estate and development association.
Within our successful partnership, we were handed 5 key associations Mukatafa’s support: ZY, Qoot & Mo’an, Mihan and Amar. Created to bring the public and private sector together within specific industries to fulfill Mukatafa’s grander vision. Mo’an focusing on the transformation of the grocery industry, Qoot on the transformation of the Saudi restaurant and cafe association, ZY the fashion, jewelry, and beauty association, Mihan initiative to create jobs, offer opportunities, and bring Saudis into the workforce, and Amar the real estate and development association.
Waleed al Saud
CEO of Mukatafa
Skyne kept us on our toes, they are quick, so we had to become quick as well and most important is the quality of the deliverables it was beyond our expectations. We see Skyne as a real business partner.