Velora
Elevating avation through strategic transformation
Velora, the new face of aviation services in Abu Dhabi. Formerly known as Etihad Airport Services (EAS), the company has long been the trusted ground handling partner at Abu Dhabi’s airports. With 42 years of operational excellence across ground handling, cargo, and secure logistics, EAS played a vital role in enabling the movement of people and goods from the UAE to the world. To support future ambitions and bring all divisions under one independent, flexible and scalable identity, EAS partnered with Skyne to lead a strategic rebrand, resulting in the launch of Velora.
The Shift
The aviation industry is changing rapidly. As a dynamic enabler of global movement, the organisation recognised the need for a brand that not only reflects its performance-driven culture and operational reliability, but also embodies its ambition to evolve and expand beyond its current domain. The challenge was to unify three distinct business units under one compelling brand that could preserve legacy while supporting future growth, both locally and regionally.
The Breakthrough
The rebrand laid the foundation for Velora to expand to other airports, attract new airline partners, and unite its 4,000+ people behind a shared purpose. The brand reflects operational excellence, Middle Eastern hospitality, and future-focused aviation services. The new identity positioned Velora as a solutions-driven partner, elevating every journey through precision, reliability, and service innovation. We crafted a powerful new brand to position Velora as a future-ready leader in aviation services, while preserving its rich history as Abu Dhabi Airport Services. Velora is ready to grow and expand across borders.
From legacy to leadership
Velora consolidates its three specialised divisions, ground handling, cargo, and secure logistics, under one unified identity. With a refined customer-first approach and a deep-rooted commitment to safety, reliability, and innovation, Velora now stands as a symbol of consistency and progress at Zayed International Airport and beyond. With a brand story built around purpose and precision, Velora signals a shift from operational support to strategic partnership. The brand’s warm tone, elevated visual cues, and distinct tagline, "Velora. Elevating every journey.", speak to the company’s mission of making every experience better, every interaction smoother, and every journey more meaningful.
Excellence is doing ordinary things extraordinarily well.
Designing a world-class aviation brand
Skyne developed Velora’s complete visual identity, including the logo, digital platforms, signage, stationery, uniforms and customer-facing materials, blending modern aesthetics with cultural authenticity. We also designed custom uniforms for all ground staff by hand, ensuring every customer touchpoint communicates trust and care.
Skyne developed Velora’s complete visual identity, including the logo, digital platforms, signage, stationery, uniforms and customer-facing materials, blending modern aesthetics with cultural authenticity. We also designed custom uniforms for all ground staff by hand, ensuring every customer touchpoint communicates trust and care.
Jubran AlBreiki
Chief Executive Officer
Our collaboration with Skyne as our chosen rebranding agency has been commendable. Skyne’s expertise has enabled us to create a new brand identity that truly reflects our company’s journey since it was founded in 1982, until who we are today. The Skyne team worked alongside us, stakeholders, and our customers, knowing exactly what to ask to find out who we really are as company and our vision for the future. They possess a powerful mix of creativity alongside a strong business understanding that has led us to a new brand identity that we are all excited about and proud of. We appreciate their valuable contribution in turning our vision into reality.
Koen van Riel
Strategy & Marketing Director
It was a great pleasure working with the management team at Velora. Together, we shaped a brand that not only unifies their ground handling, cargo, and secure logistics divisions, but also positions Velora as a trusted, forward-looking partner ready to elevate aviation across the region. Witnessing their enthusiasm, gratitude, and recognition for the strategy and name we developed was incredibly rewarding, it revealed their deep commitment to both their people and the future of aviation.