Over the past 2.5 months, Dubai Chamber has been on a journey with Skyne Visionaries in Branding and Design to redevelop its Dubai Startup Hub.
The Dubai startup industry is reaching new heights and the startup landscape continues to grow with new incubators, accelerators and fresh initiatives emerging daily. These positive developments also provide new challenges for startup entrepreneurs. With so many options available, which partner provides the right expertise to turn their specific idea into reality? Which information is up-to-date and correct? It’s Dubai Startup Hub’s ambition to facilitate entrepreneurs, providing them with proper information and the right connections to grow their ideas and businesses. Skyne was asked to redevelop Dubai Startup Hub and help its ambition come to life by creating the strategy and aligned communication tools.
To determine the renewed direction for Dubai Startup Hub, Skyne first conducted market research and assessed the brand. Together with the enthusiastic team of Startup Hub we interviewed startup entrepreneurs to research their needs, desires and daily struggles. From there, Skyne created the brand strategy which not only targets an entrepreneur’s functional needs, but also outlines how to connect with them on an emotional level. Values such as security & comfort, self-esteem, recognition and reflection were considered. The strategy included the following mission, which highlights Dubai Startup Hub’s renewed purpose: “We guide startup entrepreneurs from idea to reality by providing clarity and support in Dubai’s Startup Ecosystem.”
All communication tools have been aligned with the strategic brand refresh. Gitex 2017 had the first scoop: the exhibition stand revolved around providing clarity and direction. These two topics are also the central elements of the new website that has been created in cooperation with Tattoo360. We are currently finalizing the last details of the relaunch.
Dennis de Rond, founder of Skyne Visionaries in Branding and Design is very satisfied with the collaboration and renewed direction: “We feel privileged to work with such a straightforward, innovative and ambitious team at Dubai Chamber. Our aim was to make the brand promise clear, short and purposeful; to communicate the essentials of what Dubai Startup Hub and its people stand for. We wish the team a very successful future helping startup entrepreneurs transform as many brilliant ideas into brilliant realities.”