Sharjah Performing Arts Academy (SPAA) is an independent, nonprofit and coeducational institute of higher education for performing arts. The focus of the academy is on the single task of training student/ artists and preparing them for entry into the world of professional performing arts.
The state of art building opened its doors welcoming aspiring and talented students in September 2019 to achieve the vision and determination of his highness Sheikh Dr. Sultan bin Mohammed Al Qasimi Ruler of Sharjah to create a stand-alone professional performing arts academy in the Middle East.
With a vision to train, educate and produce graduates with a competitive edge in the international market, SPAA approached Skyne to develop its brand identity, using the existing SPAA logo. A clear brand identity that embraces the diverse range of performance arts and the endless number of styles and ideas linked to creativity.
Skyne developed the brand identity using the existing logo and enhanced the brand from different angles, focusing on new colors, typography and a relevant graphical style and imagery selection. The visual language captures the intense drama and mystique of the performing arts entertainers through dramatized black and white photography to create a distinctive graphic element, giving the communication of SPAA a dynamic feel.
After developing an outstanding consistent brand that represents the vision, values and strategy of the academy, Skyne also designed the concept for the SPAA website which is yet to be built and developed.