TableLights.com is owned and operated by Desert River; a successful Dubai-based trading company specialized in European lifestyle brands and event rentals. The company found a gap in the UAE market to create a simple, clean and straightforward platform to find anything related to table lights.
It was mainly focussing on their existing clients in the B2B sector. After carefully analyzing the market and the target audiences, the conclusion was to focus more on the consumer to really stand-out.
TableLights.com asked Skyne to help with the transformation from a B2B website to a B2C website to grow the brand.
To understand the landscape of similar e-commerce websites, it was essential to research and analyze trends, look at local and international best practices and especially competitors. By executing our research, we discovered vital insights to set tableLights.com apart from the competition and develop a website that is a mobile user-friendly, with a clear and focussed user interface and user experience.
A site that makes it easy for the visitor to navigate and in two clicks, select and buy a product.