Skyne was asked to come up with a new name and brand identity for a new restaurant to be opened in the Jumeirah Emirates Tower hotel. The restaurant concept serves a wide variety of international cuisine from all over the globe.

Client:
Jumeirah Emirates Towers

Challenge:
A new name and identity to attract foodies

mundo emblems
mundo logo on white and green
mundo business cards
Result

Skyne created a name with global appeal and an identity that connects different parts of the world through patterns found in architecture, fashion, art and design that are typical for each culture.

The different patterns from the different cultures were combined to create a symbolic world and an icon that binds all flavors together, which resulted in a unique and strong identity with a wide variety of details that are applied throughout the entire restaurant. Skyne developed not only the name and identity, but also a set of collaterals, advertising, radio commercial and video.

mundo slogan and logo
mundo menu and logo
mundo menu min

Connecting different parts of the world through patterns

SKYNE_INSIGHTS_PRIMARY-110-min

Research & Analysis

Market scan
Target audience research

SKYNE_STRATEGY_PRIMARY-110-min

Strategy & Story

Brand strategy
Brand story
Naming

SKYNE_DESIGN_PRIMARY-110-min

Concept & Design

Brand identity design
Interior branding
Signage & Wayfinding
Communication tools design
Campaign development

SKYNE_IMPLEMENTATION_PRIMARY-110-min

Implementation & Activation

Project management

mundo case

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