Jumeirah Emirates Towers
Attracting foodies with a new restaurant concept
Skyne was asked to come up with a new name and brand identity for a new restaurant to be opened in the Jumeirah Emirates Tower hotel. The restaurant concept serves a wide variety of international cuisine from all over the globe.
A new name and identity to attract foodies
Skyne created a name with global appeal and an identity that connects different parts of the world through patterns found in architecture, fashion, art and design that are typical for each culture.
The different patterns from the different cultures were combined to create a symbolic world and an icon that binds all flavors together, which resulted in a unique and strong identity with a wide variety of details that are applied throughout the entire restaurant. Skyne developed not only the name and identity, but also a set of collaterals, advertising, radio commercial and video.
– His Highness Sheikh Salem bin Sultan Al Qasimi
The process of design was initiated with the bee in mind. We wanted to keep the theme of the bee centre stage. Thus, the bee, its ecosystem, their pure produce, and its importance for life on earth, are the core focus of OneHive. In this visual property the bee is placed at the centre of its own livelihood, the flower, and while pollinating, making all other (plant) life possible too at the same time.
Connecting different parts of the world through patterns
Research & Analysis
Target audience research
Strategy & Story
Concept & Design
Brand identity design
Signage & Wayfinding
Communication tools design
Implementation & Activation