Rebranding a sustainable UAE honey brand to go global
Hatta Honey required a rebrand. Complete with a new name, brand strategy, brand story, brand identity to create awareness and showcase the company’s commitment to sustainability.
A new brand name, strategy, brand positioning, brand story and new brand identity, setting OneHive apart with this rebrand as the first unique Honey farm in the UAE.
Awarded ‘Best Naming Strategy” and “Best Visual identity from the farming and agricultural sector” in the 2021 Transform Awards MENA.
Rebranding a UAE Honey Brand: OneHive
OneHive is a local honey brand originated in the mountains of Hatta, under the stewardship of His Highness Sheikh Salem bin Sultan Al Qasimi. His commitment to sustainability of the honey bee has been a driving force in the rebranding of this unique honey brand.
OneHive welcomes local communities to reconnect with the natural world of honeybees in the UAE and the MENA region by discovering and experiencing their naturally magical universe. OneHive aspires to become a world-class leading organisation in innovative and responsible apiculture, nurturing people with honeybee solutions for life. The drive to sustain but also to discover this natural habitat needed a solution, a solution that symbolised the organic, multifaceted and lively character of this natural environment and the product it produces.
Bringing the bee to life
Skyne was thus approached to bring this vision of a holistic brand to life. Our journey started with a stakeholder workshop and a thorough market research which enabled us to gain distinct insights into the trends and opportunities that exist in the bee-keeping and honey selling world. We navigated through the best practices around the world not just in our industry but adjacent industries to assess different approaches to similar challenges.
During the research, we identified our 3 key challenge areas
- The need for a proper brand architecture, that is not too fragmented and complex
- Tying up the strong, powerful and unique initiatives with the brand’s purpose, making them synonymous with each other
- A lack of consistency in the current branding, impacting the brand story, marketing and communications
Skyne proposed to create a brand identity that unifies the inconsistent business entities with multiple brand identities, into one cohesive brand ecosystem to ensure future growth in the UAE, the region and globally under one inspiring purpose that will become the guiding principle.
IN THE SPIRIT OF ONENESS
A unique naming strategy for the brand
The ‘OneHive’ name is the result of a thorough strategic look at all of the components, benefits and desires of this amazing apiculture business. Everything in nature has a clear and direct purpose, the name ‘OneHive’ is the same. It is inclusive, nurturing and tells its story.
Skyne developed the name OneHive, reflecting the vision of its founder, who believes that, we humans cannot survive without honeybees as part of our ecosystem. For our existence and well-being, it is our responsibility to take care of honeybees. Together, we share only one planet, or even better, OneHive.
FROM STRATEGY TO DESIGN
Translating OneHive’s strategic vision into a design reality
The process of design was initiated with the bee in mind. We wanted to keep the theme of the bee centre stage. Thus, the bee, its ecosystem, their pure produce, and its importance for life on earth, are the core focus of OneHive. In this visual property the bee is placed at the centre of its own livelihood, the flower, and while pollinating, making all other (plant) life possible too at the same time.
A new award winning and compelling brand identity was developed that connects the entire organization while unifying the vision of sustainability of bees.
The imagery used is bold and distinctly identifiable. Encapsulating the purpose of the brand and the vision it sets forward. This vibrant and elegant design system was applied to different formats of collaterals to ensure consistency is reflected across all platforms. This easily translatable design was made versatile in its application to be usable in different formats and in different places.
This successful collaboration between Skyne and OneHive gave rise to a vibrant, active and elegant brand that highlights what it stands for and fortifies the ultimate vision of sustainability that is held strongly by its founder.
How we helped OneHive gain focus and purpose to reach their target audience with a cohesive identity and design system
Research & Analysis
Target audience research
Strategy & Story
Concept & Design
Brand identity design
Brand collateral design
Communication tools design
Implementation & Activation
“Our partnership with Skyne has delivered more than we ever hoped. For years I have held the strong belief and devotion to the sustainability and preservation of the honey bee. Seeing that vision turned into a visual reality is a very satisfying and gratifying feeling. Skyne has been with us every step of the way, caring for our vision and seeing exactly what we see for the future of the brand. I couldn’t have asked for better partners in this very dear and personal venture”
– His Highness Sheikh Salem bin Sultan Al Qasimi