QUANTUM ESCO
Shaping the leading private ESCO in Saudi Arabia
Client:
Quantum ESCO
Challenge:
Quantum required a new direction for its current brand and logo for the region of Saudi Arabia.
Result:
An extensive brand assessment including a visual audit of their current position in the market. Resulting in the development of a robust brand strategy and a new visual language, logo and story for the brand.
Quantum ESCO: Shaping the leading private ESCO in Saudi Arabia
Quantum ESCO is the leading private ESCO in Saudi Arabia. Known as experts in energy savings & renewable energy, Quantum uniquely uses AI predictive software to ensure intelligent maintenance. Quantum ESCO has reliable track record; delivering on their promise to realise energy savings for the region.
Quantum ESCO help their customers reduce their energy and maintenance costs alongside CO2 emissions with operational ‘turnkey’ energy efficiency measures targeted at lighting systems. Making use of established methodologies and applying innovative Internet-related technologies / making conscious use of our planet’s natural resources.
FROM INSIGHTS TO STRATEGY
The Energy Positioning
Quantum ESCOs vision thus lead them to approach Skyne, in order to guide them to become one of the largest private ESCO in the Kingdom of Saudi Arabia.
Our work commenced with a stakeholder workshop and thorough market research enabling us to gain distinct insights into the benchmarks in the competitive world of ESCOs. We navigated through the best practices around the world not just in the local industry but adjacent industries to assess different approaches to similar challenges.
To this end, Skyne created a brand positioning consisting of a buyer persona, values, brand promise, brand voice, brand story and a messaging house that would shape the leading private ESCO making them the preferred choice in energy-saving and sustainable energy generation.
FROM STRATEGY TO DESIGN
The “Bulb” that lights the way
Light is versatile and comes in many forms. It can be reflected, refracted, and manipulated in many ways. Our visual expression celebrates intelligent lighting.
As Quantum ESCO uses tech to connect to the network and collect live energy consumption data, we build on that notion.
Creating an identifier for Quantum we sought out to design the ‘bulb’ graphic device to generate a smart secondary visual language inspired by a network of intelligent bulbs projecting light. Each bulb is alive and can think on its own.
This graphic design, named “the bulb” was born out of Quantum ESCO’s current logo. Staying true to its original identity and elements.
There are a number of ways we can express the visual identity of the Quantum brand – conveyed through crops of the bulb projection which can create balanced outcomes, laying the foundation to create a diverse toolbox of distinctive layouts.
The bulb device projects a gradient of colour representing monitoring, mapping, and illumination contributing to the conservation of the environment. Each smart bulb works individually as part of a bigger network.
An icon style has been created to support areas of the business and products / services. The icons incorporate the Quantum ESCO primary colours and uses the Bulb to express our ‘Luminaire Intelligence’ concept.
Visualising the concept through different materials shows the brand assets are used to bring the Quantum ESCO brand to life.
In order to give the user a realistic view of the brand, the applications are presented in the order of the key touch points that exist along the customer journey.
THE WEBSITE
A dynamic online experience
Based on the elements substantiated throughout our process the next step for Skyne was to realise this design vision into a workable format to be integrated into a website. The graphical language style has been easily translated and is an integral part of the online experience Quantum offers its clients. The bilingual website (English & Arabic) features a dynamic display of of Quantum’s brand language but also allows optimum functionality for its users to navigate and browse.
THE VIDEO
A manifesto to bring it all together
To bring the core of what Quantum stands to the forefront, Skyne was tasked with creating a corporate manifesto video for Quantum that would be an audio-visual representation the brand. Through bilingual voice over talent (Arabic & English), cinematic imagery, inspiring music and key design elements, Skyne created a corporate video that will truly stand the test of time.