Branding the first research and innovation destination in the UAE

Sharjah Research Technology and Innovation Park

Develop the full brand of Sharjah Research, Technology & Innovation Park

A unique brand strategyidentity & communication tools

Creating synergy between players in research: SRTIP

SRTI Park was created by the Ruler of Sharjah to play an integral role in shaping synergy between the American University Sharjah (AUS), its faculty and students, and the many corporate and research organizations that want to make use of the best talent in the region. The synergy needed to be combined with premium facilities, a like-minded community and an entrepreneurial ecosystem. Skyne was asked to execute the full brand development of the park based on a feasibility study completed by the number two consultancy firm in the world.


A ‘brand’ new way

After the Insights and Opportunities phase, we took the research stage a step forward by among others interviewing the Management Team. From here, we were ready to develop a differentiating strategy for SRTI Park. We created a brand vision & mission, brand personality, brand promise, brand values, and a tagline.

What makes SRTI Park truly outstanding is the park’s secure connection to the American University of Sharjah, a high-level educational institute. Other tech/science parks in the country and region cannot compare to this.


Shaping the future

SRTI Park consists of a dynamic environment in which innovation and technology play a significant role. The dynamics are reflected in the brand identity. The forms seem to flow endlessly into each other, giving the logo an organic feel and bringing the continuity and the progression of the park into its identity design. The identity was implemented into various collaterals such as business cards, letterhead, presentation templates, and brochures.

In addition to the identity design, we supervised the photo shoot that has taken place at the American University of Sharjah. The pictures are used for all communication tools, including the website.


Addressing key audiences through a digital website

Our goal was to create a website that reflects SRTI’s ambitions and innovative character; to develop a platform that appeals and engages with different target audiences. We first investigated consumer behavior, best practices, distinctive characteristics, opportunities, and competitors.

From there, we determined the key purpose of the website: to attract entrepreneurs, start-ups, and students, address leading enterprises to join SRTI Park and present the opportunities of setting up a business and other park benefits. While SRTIP continues to grow, the website will evolve towards a more community-based platform.

How we helped SRTIP with its launch

Research & Analysis

Target audience research
Market analysis
Best practices
Brand opportunities

Strategy & Story

Brand strategy

Concept & Design

Brand identity design
Collaterals design
Communication tools design
Website design

Implementation & Activation

Project management
Website development

“Skyne has reached a high level of quality for the strategy, design and implementation of the SRTIP brand, besides this, they are a reliable and real partner.”

– Hussain Al Mahmoudi
CEO Sharjah Research Technology and Innovation Park

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