Stroller Park

Retail concept that makes stroller shopping more fun

Client:
Just Kidding

Challenge:
Just Kidding needed a new concept for a shop-in-shop retail formula. Something that would offer parents a unique and fun way to see, feel, test and experience strollers. 

Result:
A new identity strategy for a unique spatial retail experience in Dubai that allowed various well-known brands such as Bugaboo, Joolz, Stokke, Recaro and Chicco to be experienced by a broad range of audience. 

We were challenged to develop a strong brand experience for at least 16 different brands without losing unity and consistency. Therefore, we started by investigating the market and identifying similarities, differentiators, and opportunities in retail experiences. The conclusion of our research? ‘Dare to be different’ and make the stroller world exciting, rough, tough and fresh again.

We decided to develop a retail concept that makes a strong and bold statement.

Dennis de Rond explains: “The idea was to enlarge the most important and obvious features of strollers; which are mobility, flexibility, and fun. In a stroller shop, you expect to get demonstrations, and you will be able to check out some colors and materials. But we also focused on a more important customer need; to test the stroller to the max! We came up with an icon that connects with this way of thinking: a (st)roller coaster!”

This conceptual thinking allowed us to develo the new name ‘StrollerPark.’ Algined exceptionally with the identity, the name gives weight to the brand’s pillars. Focusing  on mobility, flexibility, and fun. For the creative implementation we also created business cards in the shape of amusement park tickets to add to the overall aesthetic of the brand.

How we helped StrollerPark create a fun spatial experience with parents 

Implementation & Activation

Project management
Collateral production
Experience design