Development of a new website for international law firm Ince

Jun 17, 2020 | Announcements, Branding, Branding Insights, Design, Doing business in The Middle East, Ideas, Positioning, Project News, Project spotlight, Strategy, Style

After the merger of Ince & Co and Gordon Dadds in December 2018, Skyne is hired to assist the firm with its rebranding project, taking into account the legacy and DNA of both firms. The project included our advice on the new name, brand positioning, brand strategy, brand story, brand identity and brand guidelines for ten different countries. The challenge was to showcase the real character of the organisation and to make it stand out from the crowd, all within six weeks from start to finish. Ince launched the new brand in July 2019, and over the past months, Skyne worked on the design and build of the new Ince website.

ince tablet mockup you & ince mockup

Our first step was to analyse the website needs of the Ince organisation and the different target audiences. What is the primary purpose of the website for all involved stakeholders?

Based on this information, we benchmarked competitive law firms to see how Ince will stand-out from a design and UI and UX perspective. We used the research to determine the build-up of the sitemap, wireframes and UI & UX, presented in a clickable prototype.

After extensive testing, we transformed the wireframes into a concept design aligned with the brand identity.

ince website skyne ince website mockup laptop

Consistency is critical for all communication touchpoints, especially if you build your window to the world. After approval of the concept design, we created the final design of the website, including an interactive map linked to location and expertise worldwide. We made sure that the development of the site is aligned with the latest technology, SEO friendly and fully responsive to mobile. All critical criteria to develop a great new website for Ince, with a relevant online visitor journey.

The new website is live as we speak and you can check it out via this link:


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