After the merger of Ince & Co and Gordon Dadds in December 2018, Skyne is hired to assist the firm with its rebranding project, taking into account the legacy and DNA of both firms. The project included our advice on the new name, brand positioning, brand strategy, brand story, brand identity and brand guidelines for…

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Sharjah Media City is the newest, and possibly, the most attractive free zone for companies and individuals in the creative and media sector in Sharjah, fostering a culturally vibrant and connected ecosystem. We developed the brand strategy with the target audience’s functional & emotional needs in mind while leveraging a key competitive differentiator: Sharjah Media City intends to…

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Mo’an is the second officially approved association in the Kingdom of Saudi Arabia bridging the gap between the private and public sector in Saudi Arabia, focussing on transforming the grocery industry.  Mo’an brings together and unites the efforts of the private sector to achieve the grocery industry’s objectives and the goals of Saudi’s Vision 2030.…

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SAIF Zone a free zone in Sharjah, needed a creative branding agency to find a solution to attract more companies to establish themselves in their jurisdiction. Skyne was requested to help position SAIF Zone better. Working together, we developed a brand strategy and new brand identity that differentiates SAIF Zone from its competitors and turned…

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By Dennis de Rond, Founder / CEO of Skyne  |  3-5 minute read Warning! This article makes you see the brands around you from a different perspective. If you want to love your favourite brands the way you did before, please do not read any further. Because this article is about to reveal how your…

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By Ton Bijlaart / Associate Partner Skyne Entrepreneurs are well aware of the necessity for continuous improvement in order to maintain competitiveness and run a successful and profitable business. In addition, branding is critical to business due to its overall impact on the company. It has the power to change perceptions of the brand, drive…

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A strategic approach to launching a new cyber security company in the UAE Over the past few months, our team has been working with Rashiq IT Consultants to develop its positioning, brand strategy and elevator pitch. The company, well-known for its cyber security services in The Netherlands, recently decided to enter the UAE market under…

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