Rebranding SAIF ZONE into the ideal business hub

Apr 28, 2020 | Announcements, Branding, Branding Insights, Design, Free zone, Positioning, Project News, Strategy

SAIF Zone a free zone in Sharjah, needed a creative branding agency to find a solution to attract more companies to establish themselves in their jurisdiction. Skyne was requested to help position SAIF Zone better. Working together, we developed a brand strategy and new brand identity that differentiates SAIF Zone from its competitors and turned SAIF Zone into a more attractive location to incorporate. Besides this, new initiatives like Women in Business and Business Connect were launched to serve the target audience better. SFZ-SLIDER-02_B SFZ-SLIDER-02_A
From branding research to brand strategy

Branding a destination to start your business

Although SAIF Zone is a well established free zone in the UAE, a crowded market place with many competitors with similar offerings, Skyne recognized opportunities to turn it into a more attractive location to establish companies. Skyne developed a powerful brand strategy, brand positioning and clear principle ‘where businesses connect & grow’ which guides all designs, behaviors and decisions when creating the brand experience. The guiding principle is based on the target audience’s behavior and identified opportunities to stand out as a free zone.


Translating ‘where businesses connect & grow’ into a brand identity

View case study

Get one of our experts to contact you 

We would love to hear about your business, enter your details below and we will get back to you.