From branding research to brand strategy
Branding a destination to start your business
Although SAIF Zone is a well established free zone in the UAE, a crowded market place with many competitors with similar offerings, Skyne recognized opportunities to turn it into a more attractive location to establish companies. Skyne developed a powerful brand strategy, brand positioning and clear principle ‘where businesses connect & grow’ which guides all designs, behaviors and decisions when creating the brand experience. The guiding principle is based on the target audience’s behavior and identified opportunities to stand out as a free zone.