Rebranding SAIF ZONE into the ideal business hub

Apr 28, 2020 | Announcements, Branding, Branding Insights, Design, Free zone, Positioning, Project News, Strategy

SAIF Zone a free zone in Sharjah, needed a creative branding agency to find a solution to attract more companies to establish themselves in their jurisdiction. Skyne was requested to help position SAIF Zone better. Working together, we developed a brand strategy and new brand identity that differentiates SAIF Zone from its competitors and turned SAIF Zone into a more attractive location to incorporate. Besides this, new initiatives like Women in Business and Business Connect were launched to serve the target audience better. SFZ-SLIDER-02_B SFZ-SLIDER-02_A
From branding research to brand strategy

Branding a destination to start your business

Although SAIF Zone is a well established free zone in the UAE, a crowded market place with many competitors with similar offerings, Skyne recognized opportunities to turn it into a more attractive location to establish companies. Skyne developed a powerful brand strategy, brand positioning and clear principle ‘where businesses connect & grow’ which guides all designs, behaviors and decisions when creating the brand experience. The guiding principle is based on the target audience’s behavior and identified opportunities to stand out as a free zone.


Translating ‘where businesses connect & grow’ into a brand identity

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