Sharjah Media City is the newest, and possibly, the most attractive free zone for companies and individuals in the creative and media sector in Sharjah, fostering a culturally vibrant and connected ecosystem.
We developed the brand strategy with the target audience’s functional & emotional needs in mind while leveraging a key competitive differentiator: Sharjah Media City intends to focus primarily on entrepreneurs, and growing and nurturing cultural and creative talent not just in Sharjah or the UAE, but also in the wider Arab region.
The beacon in the wider Arab region; Shams
Based on insights and strategy workshops we jointly determined that the name ‘Shams‘, meaning The Sun, reflected the renewed positioning and brand strategy perfectly.
Having determined a vision and mission, communicating Shams as a vibrant and connected ecosystem where creative entrepreneurs grow, we built a brand identity that serves as a beacon.
Shams can be “seen” as a guide reaching out to you from afar. Much like ships get help from lighthouses to position themselves, Shams helps the young cultural and creative entrepreneurs find the supporting hub they need in its radiant glow
Shams has implemented the new brand strategy and brand identity in all aspects of the organisation. Multiple co-creation sessions and workshops served as the foundation for a solid strategy. Equipped with their new brand, Shams now has the licence to be an attractive free zone today, tomorrow and beyond.
Within a year Shams welcomed and licensed 7000 companies.