Branding Insights
ZY Association, Fostering a culture of Saudi elegance
“ZY” may seem like distinct individual letters, but when pronounced as “zai” have a whole world of meaning in Arabic. In the Arabic language, ZY has connotations related to “outfit” “costume” “fashion” and “style.” This unique naming is perfectly fitting for ZY, as the fashion, jewelry and beauty association and the fourth initiative in Mukatafa’s…
Read MoreLaunching a new look with original flavours; Jomara Date Syrup
After successfully launching the new Date Pouch in the UAE market, Bateel’s Jomara, in collaboration with Skyne, launched a new packaging design for their Date Syrup (Dhibs). They released 3 new flavours; Vanilla, Passion Fruit, and Cardamom. Apart from local Emiratis and Arabs, not many know of Dhibs or how it is used. This presented…
Read MoreShaikha and Inez – A conversation from Europe to the Middle east
Meet our newest and brightest young interns at Skyne! Sheikh Eisa Mohammad: Born in 2000, lives in Dubai, studying the Science of Marketing and Entrepreneurship at Zayed University. Loves video editing, production, and storytelling. Analytical, a quick learner and creative. Inez de Rond: Born in 2000, lives in Bleiswijk, Holland, studying graphic & corporate design.…
Read MoreSkyne opens in Riyadh: An expansion into Saudi
Under the leadership of Founder Dennis de Rond, Skyne is happy to announce its expansion into Riyadh, Saudi Arabia. He said the following about the expansion: “At the heart of the MENA region, our Saudi expansion is something we are immensely proud of at Skyne. Our experience in the Middle East has allowed us this…
Read MoreMihan: a virtual job fair to bring Saudis into the workforce.
Mihan is an initiative created by our partner Mukatafa in conjunction with the Ministry of Human Resources and Social Development for Saudization led by the private sector to create jobs, offer opportunities, and bring Saudis into the workforce. Mihan virtual job fair is aiming to provide 10,000+ job opportunities across retails and food and beverages…
Read MoreBranding Essentials for law firms
Dennis de Rond founder of Skyne will be speaking about how to keep your law firm’s brand relevant to be successful. The session will cover the importance of instilling brand basics for staff, what successful branding looks like, and keeping the brand fresh and relevant. This session will be hosted by Barbara Koenen-Geerdink and held on Tuesday,…
Read MoreHow the Digital Customer Journey is changing your business
By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…
Read MoreThe merging of two worlds: Mukatafa, uniting the public and private sector in Saudi Arabia.
Mukatafa is the only organization in the Kingdom that has worked actively towards the collaboration and integration of private & public sectors, with the purpose of realising solutions in order to shape and grow a better Saudi economy. Mobilizing industry leaders and developing partnerships as advocacy specialists, Mukatafa is driven to execute solutions that have…
Read MoreKayishha is shaping the future of selling used cars in KSA
Kayishha is a new venture between sellanycar.com (parent company) and Saudi Wealth Fund, PIF. Kayishha is a professional car-buying platform in the Kingdom of Saudi Arabia, where you can sell your car in a quick and hassle-free manner. It is the most reliable car buying service in major cities of the Kingdom of Saudi Arabia…
Read MoreSharjah Performing Arts Academy; Designed to inspire and explore the creative side of the Arab world
Sharjah Performing Arts Academy (SPAA) is an independent, nonprofit and coeducational institute of higher education for performing arts. The focus of the academy is on the single task of training student/ artists and preparing them for entry into the world of professional performing arts. The state of art building opened its doors welcoming aspiring and…
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