How to unlock explosive growth for SMEs
As a business owner in Saudi Arabia, you’re likely fully aware of the transformative opportunities that Vision 2030 presents. This ambitious plan is more than a roadmap for the nation’s future; it’s a launchpad for small and medium enterprises like yours to thrive. Yet, with these opportunities comes the challenge of standing out in an increasingly competitive market. How can you ensure your business not only survives but thrives in this new landscape?
The short answer: strategic branding and design.
“Most likely, you have put in a lot of hard work to build and grow your business, but have you considered how a relevant brand and attractive design could take your company to the next level?
Let’s explore how they can be key to unlocking your business’ full potential, driving growth, and securing your place in both local and international markets.”
Branding: much more than just a logo
Branding is often misunderstood as merely a logo or a catchy tagline. While these elements are important, your brand encompasses a lot more. It’s the essence of your business: the promise you make to your customers, the story you tell, and the experience you deliver. It’s what differentiates you from the competition and creates a lasting impression in the minds of your customers.
Take a moment to consider, what if your business was known not just for the products or services you offer, but for how it makes customers or clients feel?
Imagine creating a brand that people trust, connect with, and return to time and time again…
That’s the power of effective branding.
Research shows that companies with strong brands can see higher returns than those that neglect branding.
How would more revenue enable you to reach your goals?
Higher returns could mean more resources to grow your team, invest in innovation, or expand to new markets. It could mean the difference between today’s reality and realising your dreams. A relevant brand builds recognition, creates loyalty, and ultimately drives revenue growth.
Research shows that companies with strong brands can see higher returns than those that neglect branding.
How would more revenue enable you to reach your goals?
Design: the unspoken language of your company
You are well aware of the importance of first impressions. In the blink of an eye, potential customers form an opinion about your business, products and services. More often than not, these initial opinions are formed through design.
Whether it’s the look and feel of your website, your company profile, product packaging, or even the layout of your store or office, design speaks volumes about your company’s quality and values. Great design doesn’t just catch the eye. It builds trust, enhances customer satisfaction, and encourages repeat business.
Think back to a time when you encountered a product that was beautifully designed, with every detail thoughtfully considered.
How did it make you feel?
Now, imagine your customers experiencing that same feeling, every time they interact with your business. You see, good design is essential. It helps create a positive and memorable experience, creating an emotional connection with your company.
Real-life success stories
You’re not the first to embark on this journey. Many Saudi businesses have already embraced the power of branding and design to achieve remarkable success.
Al Shifa
Take, for instance, Al Shifa, Saudi Arabia’s leading honey brand. Recently, Skyne helped Al Shifa rebrand to rejuvenate its image and better communicate the quality and heritage of its products, while staying connected with changing consumer needs.
Beyond a refreshed logo, new packaging design, and a cohesive brand story that resonates with both local and international customers, the rebranding ensured Al Shifa’s products stand out on shelves, attract a broader customer base, and enhance their reputation as a premium honey brand.
The results were remarkable. Following the rebranding, Al Shifa experienced significant growth in both domestic and export markets. Al Shifa’s success underscores the impact that thoughtful branding and design can have on a business’s growth and market position.
Now you may wonder, how does branding and design impact B2B and B2G companies?
Mukatafa
The next success story is that of Mukatafa, a leader in advocacy and collaborative efforts. Since it brand transformation in 2020, spearheaded by His Highness Waleed al Saud, Mukatafa has continued to flourish. Mukatafa unifies the private, public and third sectors in Saudi Arabia, creating a future where everyone wins.
By providing focus and clarity on it’s main purpose and objectives, the brand continues to guide Mukatafa on its path forward. With a crystal clear vision about who they are and what they aim to achieve through developing partnerships as advocacy specialists, Mukatafa’s brand also consistently forges strong relationships with its stakeholders.
Your path forward: leveraging vision 2030 to grow your business
As a business owner, you’re in a unique position to take advantage of the resources and support available under Vision 2030. The government recognises the critical role that SMEs play in the economy and has introduced various initiatives to help you succeed. Programmes like the Kafalah Programme, which offers financial guarantees to support SME lending, and Monsha’at, which provides training and mentorship, are designed to give your business the boost it needs.
But don’t wait for success to find you. Actively invest in shaping your brand and design to enhance your impact and reputation. Start by working with branding experts who understand your vision and can help craft a distinct strategy and unique identity that resonates with your target audience. Focus on design that meets the needs of your customers and reflects the quality you stand for.
Your brand is the heart of your business. It’s the key to create an emotional connection with your customers. It will help you stand out and prosper in the new Saudi economy.
So, take that step. Invest in your brand. The world is watching, and your business is ready to shine.
